# What Are Digital Twins, and How Are They Evolving? | BaseN's Pasi Hurri

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-05-05
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/What-Are-Digital-Twins--and-How-Are-They-Evolving---BaseNs-Pasi-Hurri-e28bk2k

## Summary

Pasi Hurri, CEO of BaseN, explains that digital twins have evolved from static 3D CAD models into live, synchronized firmware representations of physical assets, such as their work with the European Space Agency on Mars rovers. He highlights BaseN's deployments with Trimble for construction site safety and telecom operators, noting that 60% of their revenue comes from large telecom networks. Hurri argues that the next generation of digital twins will drive sustainable customer relationships by mapping driving habits and service history to create tailored physical products, shifting the business model from selling hardware to selling services.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=0) Introduction: Pasi Hurri and BaseN's IoT History
- [2:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=161) BaseN's Customer Base: Telecom and Industrial Use Cases
- [3:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=235) Trimble Construction Safety and ESA Mars Rover Project
- [7:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=474) Defining Digital Twins: From 3D Models to Live Firmware
- [9:46](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=586) The Future of Digital Twins: Sustainable Products and Services
- [12:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=747) Barriers to Real-World IoT Deployment and 5G Hype
- [14:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=876) Strategic Integration: Avoiding IoT as an Add-On
- [16:20](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-05-05-what-are-digital-twins-and-how-are-they-evolving-basens-pasi-hurri#t=980) Overcoming Mindset Shifts with Minimum Viable Digital Products

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- BaseN (company)
- Trimble (company)
- European Space Agency (company)
- PTC (company)
- Autodesk (company)
- Dasaw (company)

## Related episodes from other shows

- [Daniel Campbell | Model Based Definition (MBD), Digital Twins, and Industry 4.0](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-06-02-daniel-campbell-model-based-definition-mbd-digital-twins-and-industry-4-0) (Being an Engineer)
- [Q&A with Rob Tiffany Part 2: Digital Twins, Edge Vs Cloud Computing & Industrial IoT](https://hardwarepodcasts.com/podcast/over-the-air/2022-06-23-q-a-with-rob-tiffany-part-2-digital-twins-edge-vs-cloud-computing-industrial-iot) (Over the Air)
- [Digital Twins and IoT for Robotics](https://hardwarepodcasts.com/podcast/over-the-air/2022-06-09-digital-twins-and-iot-for-robotics) (Over the Air)
- [Understanding Digital Twins in a Manufacturing Environment with Erik Udstuen, Co-Founder & CEO at TwinThread](https://hardwarepodcasts.com/podcast/over-the-air/2023-06-22-understanding-digital-twins-in-a-manufacturing-environment-with-erik-udstuen-co) (Over the Air)
- [Modernizing the Traditional Manufacturing Facility w/ Chris Stevens](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-08-20-modernizing-the-traditional-manufacturing-facility-w-chris-stevens) (The Manufacturing Executive)

## Citing this page

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