Hardware Podcasts

What Are Digital Twins, and How Are They Evolving? | BaseN's Pasi Hurri

IoT For All Podcast · 5 May 2022 · 21m

What this episode covers

Pasi Hurri, CEO of BaseN, explains that digital twins have evolved from static 3D CAD models into live, synchronized firmware representations of physical assets, such as their work with the European Space Agency on Mars rovers. He highlights BaseN's deployments with Trimble for construction site safety and telecom operators, noting that 60% of their revenue comes from large telecom networks. Hurri argues that the next generation of digital twins will drive sustainable customer relationships by mapping driving habits and service history to create tailored physical products, shifting the business model from selling hardware to selling services.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
BaseN, Trimble, European Space Agency, PTC, Autodesk, Dasaw

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