# The Role of IoT in Commercial Refrigeration? | Wellington Drive Technologies' David Burden

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-02-24
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Role-of-IoT-in-Commercial-Refrigeration---Wellington-Drive-Technologies-David-Burden-e28bmoo

## Summary

David Burden, Chief Customer Officer at Wellington Drive Technologies, explains how IoT solutions optimize commercial refrigeration fleets for major beverage brands like Coke and Pepsi. He details the Connect IoT platform and ECR motors, which improve energy efficiency by up to 300 times and enable real-time temperature control that can increase sales by 55%. Burden emphasizes that the primary challenge is organizational adoption and proving ROI, which his customer success team addresses by embedding with clients to drive change. The discussion highlights specific use cases including asset tracking, predictive maintenance, and consumer engagement at the point of sale.

## Chapters

- [1:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=74) Introduction: David Burden and Wellington Drive Technologies
- [3:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=201) Wellington Drive's Core Solutions: Connect IoT Platform and ECR Motors
- [5:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=306) In-House Design vs. Global Manufacturing Partners
- [6:11](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=371) IoT Use Cases: Asset Tracking and Temperature Control in Bottle Coolers
- [9:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=599) Challenges in IoT Adoption and the Role of Customer Success Teams
- [13:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=835) ROI Drivers: Asset Recovery, Maintenance Savings, and Sales Optimization
- [17:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-02-24-the-role-of-iot-in-commercial-refrigeration-wellington-drive-technologies-david#t=1065) Proactive Maintenance and the Shift to Always-On Connectivity

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Wellington Drive Technologies (company)
- eye proximity (company)
- Coke (company)
- Pepsi (company)
- Connect IoT platform (product)
- ECR motors (product)

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- [Using IoT Solutions to Optimize HVAC Costs: A Discussion with Rahul Subramany, Co-Founder of Monaire](https://hardwarepodcasts.com/podcast/over-the-air/2024-02-15-using-iot-solutions-to-optimize-hvac-costs-a-discussion-with-rahul-subramany-co) (Over the Air)
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- [IoT Data: Using Smart Tech to Outsmart Analog Competitors](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-22-iot-data-using-smart-tech-to-outsmart-analog-competitors) (Over the Air)
- [The OG of IoT: A Chat w/ Rob Tiffany (Part 1)](https://hardwarepodcasts.com/podcast/over-the-air/2022-01-04-the-og-of-iot-a-chat-w-rob-tiffany-part-1) (Over the Air)

## Citing this page

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