# Integrating IoT in Your Business | The Things Industries' Wienke Giezeman

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2022-01-26
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Integrating-IoT-in-Your-Business--The-Things-Industries-Wienke-Giezeman-e28bk2l

## Summary

Wienke Giezeman, CEO and co-founder of The Things Industries, discusses the current state of IoT integration in enterprise digital transformation. He explains how LoRaWAN serves as a simple, low-cost sensor-to-cloud connectivity layer that avoids the complexity of proprietary IoT platforms. Giezeman emphasizes that success depends on identifying internal business incentives and stakeholders rather than just exploring technology, noting that hardware challenges are mitigated by an abundance of off-the-shelf components. He also outlines the future of LoRaWAN as an on-premise, scalable solution for industrial use cases like farms and mines.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=4) Introduction and Company Overview
- [4:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=246) IoT's Role in Digital Transformation
- [5:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=331) Obstacles to IoT Adoption
- [8:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=496) Hardware Strategy and Ecosystem
- [11:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=670) Finding Internal Stakeholders and Buy-in
- [16:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=972) Low-Code/No-Code and Firmware Challenges
- [21:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman#t=1295) Future of LoRaWAN and The Things Conference

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- The Things Industries (company)
- The Things Network (company)
- LoRaWAN (other)
- Particle (company)
- Generic Node (product)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [Interview with Zach Supalla - Particle CEO! Tachyon 5G SBC! Blues LoRaWAN Starter Kit!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-08-19-interview-with-zach-supalla-particle-ceo-tachyon-5g-sbc-blues-lorawan-starter-ki) (The Electromaker Show)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-01-26-integrating-iot-in-your-business-the-things-industries-wienke-giezeman. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.