# Digital Transformation in the Logistics Industry | OnAsset Intelligence's Adam Crossno

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-12-21
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Digital-Transformation-in-the-Logistics-Industry--OnAsset-Intelligences-Adam-Crossno-e28bmr6

## Summary

Adam Crossno, founder and CEO of OnAsset Intelligence, explains how his company provides real-time supply chain visibility for high-value assets, leveraging a history of modular RFID and cellular tracking technology. He details the shift from infrastructure-dependent RFID to autonomous, global tracking devices used in pharmaceuticals, aviation, and warehousing to ensure chain of custody and condition monitoring. Crossno emphasizes that successful IoT deployment requires customizing standardized hardware to specific customer needs rather than offering one-size-fits-all solutions, and highlights the importance of edge computing for data filtering and sustainability. The discussion covers regulatory compliance, integration with legacy IT systems, and the strategic partnership between device manufacturers and software platforms to ensure data quality for decision-making.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=0) Introduction: Adam Crossno and OnAsset Intelligence
- [2:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=160) Company History: From RFID to Autonomous Global Tracking
- [6:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=388) Use Cases: Pharmaceuticals, Aviation, and Warehousing
- [9:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=571) Digital Transformation: Consumer Pressure and Industry Adoption
- [13:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=817) Customization vs. One-Size-Fits-All Solutions
- [17:44](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=1064) Pilot to Rollout: Regulatory and Implementation Challenges
- [24:20](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=1460) Integration: Data Quality and Software Platform Partnerships
- [27:53](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros#t=1673) Edge Computing: Intelligence, Reusability, and ESG

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- OnAsset Intelligence (company)
- Walmart (company)
- DHL (company)
- FAA (other)

## Related episodes from other shows

- [Leading Digital Transformation in Industrial America ft. Nick Petersen](https://hardwarepodcasts.com/podcast/over-the-air/2025-11-24-leading-digital-transformation-in-industrial-america-ft-nick-petersen) (Over the Air)
- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [Commercial UAV update; Product leadership at Bershire Grey with Kishore Boyalakuntla](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-09-09-commercial-uav-update-product-leadership-at-bershire-grey-with-kishore-boyalakun) (The Robot Report Podcast)
- [Emerging Technologies in IoT with Patrick Wilbur, Co-Founder at Hologram](https://hardwarepodcasts.com/podcast/over-the-air/2023-05-11-emerging-technologies-in-iot-with-patrick-wilbur-co-founder-at-hologram) (Over the Air)
- [The Role of AI in the Trucking Industry with Chris Torrence, CSO at Optym](https://hardwarepodcasts.com/podcast/over-the-air/2023-09-14-the-role-of-ai-in-the-trucking-industry-with-chris-torrence-cso-at-optym) (Over the Air)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-12-21-digital-transformation-in-the-logistics-industry-onasset-intelligences-adam-cros. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.