# Digital Transformation in Smart Factory Settings | MachineMetrics's Dave Westrom

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-09-13
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Digital-Transformation-in-Smart-Factory-Settings--MachineMetricss-Dave-Westrom-e28bmsd

## Summary

Dave Westrom, VP of Business Development at MachineMetrics, discusses the company's industrial IoT platform designed to help discrete manufacturers achieve digital transformation. He explains how MachineMetrics automates data contextualization to provide real-time visibility into machine utilization, OEE, and cycle times, often revealing that actual performance is significantly lower than perceived baselines. Westrom highlights use cases ranging from 15-20% utilization improvements in high-volume plants to optimized pricing in high-mix environments, and notes the company's recent Series B funding to expand predictive maintenance capabilities using high-frequency control system data.

## Chapters

- [0:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=50) Introduction and Guest Background
- [2:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=153) MachineMetrics Platform and Data Automation
- [8:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=492) Use Cases: Utilization and Cycle Time Optimization
- [13:22](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=802) Medical Device Case Study and Plant Expansion
- [16:21](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=981) Adoption Challenges and Organizational Silos
- [18:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=1120) Enterprise Digital Thread and Cross-Functional Data
- [26:58](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=1618) The Pitfalls of DIY IoT Solutions
- [32:01](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=1921) Business Development Strategy and Ecosystem
- [36:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom#t=2183) Predictive Maintenance and Series B Funding

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- MachineMetrics (company)
- ThingWorks (company)
- PTC (company)
- Lighthammer (company)
- SAP (company)
- ABB (company)
- General Electric (company)
- Wonderware (company)
- Schneider Electric (company)
- Power BI (tool)
- Tableau (tool)
- Taradine (company)

## Related episodes from other shows

- [250: How to Uncover Your "Hidden Factory" and Extract More Value from the Plant Floor featuring Tri Tech Automation](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-08-26-250-how-to-uncover-your-hidden-factory-and-extract-more-value-from-the-plant-flo) (Manufacturing Happy Hour)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [Unlocking The Power of Data in Manufacturing with Critical Manufacturing's Michaela Wagner](https://hardwarepodcasts.com/podcast/ems-c-level/2024-01-16-unlocking-the-power-of-data-in-manufacturing-with-critical-manufacturings-michae) (EMS@C-LEVEL)
- [The Connected Advantage: Solving Real Problems with Hexagon's Digital Workforce, Ep #20](https://hardwarepodcasts.com/podcast/lights-out/2025-07-18-the-connected-advantage-solving-real-problems-with-hexagons-digital-workforce-ep) (Lights Out)
- [99 - Ed Garibian at Llumin is transforming how data can impact your manufacturing company](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-01-18-99-ed-garibian-at-llumin-is-transforming-how-data-can-impact-your-manufacturing) (People of Packaging)

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