# Scaling Cellular IoT Globally | Onomondo's Henrik Aagard and Anders Buchmann

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-09-06
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Scaling-Cellular-IoT-Globally--Onomondos-Henrik-Aagard-and-Anders-Buchmann-e28bp5g

## Summary

Henrik Aagard, CTO, and Anders Buchmann, Commercial Head, of Onomondo discuss their approach to scaling cellular IoT globally. They explain how Onomondo differentiates itself by owning the network infrastructure and offering transparent, data-based pricing rather than legacy subscription models. The conversation covers the technical and commercial challenges of global roaming, the comparison between NB-IoT and LTE-M technologies, and the future of software-based SIMs and cloud integration.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=5) Introduction and Company Background
- [2:42](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=162) Onomondo's Infrastructure-First Approach
- [7:58](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=478) Global Roaming and Network Control
- [14:19](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=859) Transparent Pricing and Commercial Models
- [20:01](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=1201) NB-IoT vs. LTE-M Technology Landscape
- [34:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-06-scaling-cellular-iot-globally-onomondos-henrik-aagard-and-anders-buchmann#t=2054) Future Proofing and Software SIMs

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Onomondo (company)
- NB-IoT (other)
- LTE-M (other)
- IBM Watson IoT (product)
- AWS (company)
- Google (company)
- Ericsson (company)
- Maersk (company)

## Related episodes from other shows

- [#005: The Current Realities of Cellular IoT](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-03-19-005-the-current-realities-of-cellular-iot) (Coredump Sessions)
- [#012: Plug-and-Play Cellular Connectivity: Nearly Here or Never Happening?](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-07-08-012-plug-and-play-cellular-connectivity-nearly-here-or-never-happening) (Coredump Sessions)
- [Making IoT Economically Viable at Scale](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale) (Over the Air)
- [#060 - Future global data connectivity without worrying about your costs, with Guy Zbarsky of Keepgo, Israel](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-08-01-060-future-global-data-connectivity-without-worrying-about-your-costs-with-guy-z) (The Hardware Entrepreneur)
- [Emerging Technologies in IoT with Patrick Wilbur, Co-Founder at Hologram](https://hardwarepodcasts.com/podcast/over-the-air/2023-05-11-emerging-technologies-in-iot-with-patrick-wilbur-co-founder-at-hologram) (Over the Air)

## Citing this page

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