# Maximizing ROI for IoT Prototyping and Development | Blynk's Pavel Bayborodin

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-08-31
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Maximizing-ROI-for-IoT-Prototyping-and-Development--Blynks-Pavel-Bayborodin-e28bmqb

## Summary

Pavel Bayborodin, Founder and CEO of Blynk, discusses the company's journey from a Kickstarter-funded prototype to a commercial IoT platform. He outlines the typical IoT development lifecycle, emphasizing that hardware design and connectivity are the primary hurdles, while software integration often requires significant organizational change. Bayborodin also details monetization strategies for connected products, including indirect data value, premium services, and automated replenishment, noting that software costs should roughly match hardware costs.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=5) Introduction and Guest Background
- [2:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=127) Blynk's Origin and Platform Overview
- [6:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=410) IoT Development Journey: Prototype to Launch
- [9:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=567) Hardware Complexity and Integration Challenges
- [11:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=674) Organizational Integration and Modernization
- [13:24](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=804) Monetization Strategies for IoT Products
- [18:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=1117) Enterprise vs. Small Business Needs and Costs
- [24:18](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-31-maximizing-roi-for-iot-prototyping-and-development-blynks-pavel-bayborodin#t=1458) Blynk's New Platform and Democratization

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Blynk (company)
- RayPack (company)
- Rheem (company)
- Raspberry Pi (chip)
- Texas Instruments (chip)
- Philips Hue (product)

## Related episodes from other shows

- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Embracing a Consumer-Centric Approach to Product Development](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-08-embracing-a-consumer-centric-approach-to-product-development) (Over the Air)
- [#011 - Accelerate with an IoT accelerator, with Bay McLaughlin of Brinc, Hong Kong](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-02-01-011-accelerate-with-an-iot-accelerator-with-bay-mclaughlin-of-brinc-hong-kong) (The Hardware Entrepreneur)
- [Warming Up To IoT - Tendentious Thermal Tools](https://hardwarepodcasts.com/podcast/the-amp-hour/2014-10-22-warming-up-to-iot-tendentious-thermal-tools) (The Amp Hour)

## Citing this page

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