# No-Code IoT and Future Business Models | ThingLogix's Rob Rastovich

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-08-03
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/No-Code-IoT-and-Future-Business-Models--ThingLogixs-Rob-Rastovich-e28bp62

## Summary

Rob Rastovich, CTO of ThingLogix, explains how the company evolved from building the core technology for AWS IoT to creating Foundry, a low-code/no-code IoT platform designed to accelerate deployment. He discusses specific use cases including USGS river monitoring, solar-powered refrigerators in Africa, and smart corrals for his own cattle ranch. Rastovich argues that the future of IoT business models lies in subscription-based, proactive services (like connected pool maintenance) rather than reactive device sales, enabled by event-based architectures and AI.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=5) Introduction and Rob's Background
- [1:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=76) From Telemetry to AWS IoT and ThingLogix
- [5:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=327) ThingLogix Foundry and Low-Code Philosophy
- [8:30](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=510) Speed to Market and COVID Response
- [11:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=700) Real-World Use Cases: USGS, Africa, and Agriculture
- [16:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=997) The Evolution to AIoT and Intelligent Devices
- [19:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=1194) Shift to Subscription and Proactive Business Models
- [26:30](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=1590) Event-Based Architecture and Voice UIs
- [30:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-08-03-no-code-iot-and-future-business-models-thinglogixs-rob-rastovich#t=1852) New Products: Workwatch and Chirpley

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- ThingLogix (company)
- AWS IoT (product)
- Telemetry (company)
- Salesforce (company)
- USGS (company)
- Foundry (product)
- Workwatch (product)
- Chirpley (product)
- Alexa (product)
- Emirates NBD (company)

## Related episodes from other shows

- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [IoT Strategy: Firing Bullets Instead of Cannonballs](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs) (Over the Air)
- [Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v) (Over the Air)
- [Implementing a Winning IoT Strategy at the Enterprise Level with Josh Becker of SAS](https://hardwarepodcasts.com/podcast/over-the-air/2023-02-16-implementing-a-winning-iot-strategy-at-the-enterprise-level-with-josh-becker-of) (Over the Air)

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