# The Current State of Indoor Positioning with IoT | Navigine's Alexey Panyov and Elvina Sharafutdinova

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-07-26
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Current-State-of-Indoor-Positioning-with-IoT--Navigines-Alexey-Panyov-and-Elvina-Sharafutdinova-e28bp5c

## Summary

Alexey Panyov, CEO, and Elvina Sharafutdinova, CMO, of Navigine discuss their software platform for precise indoor and outdoor positioning, which integrates with hardware like Bluetooth beacons, Wi-Fi routers, and Ultra-Wideband (UWB) solutions. They explain how Navigine’s hardware-agnostic approach serves verticals including retail, healthcare, and logistics, addressing use cases from museum wayfinding to hospital asset tracking. The conversation highlights the distinction between public navigation (Google Maps) and private B2B needs, emphasizing the importance of Proof of Concept pilots with measurable KPIs to demonstrate ROI before full deployment.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=5) Introduction: Alexey Panyov and Elvina Sharafutdinova of Navigine
- [2:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=125) Navigine’s Software-First, Hardware-Agnostic Platform
- [4:58](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=298) Defining Positioning, Navigation, and Tracking
- [6:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=419) Why Businesses Need Private Solutions Over Google Maps
- [14:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=887) Comparing Bluetooth, Wi-Fi RTT, and UWB Technologies
- [20:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=1206) Healthcare and Logistics Use Cases: Digital Twins and Asset Tracking
- [24:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=1448) Selling Indoor Positioning: Pilots, KPIs, and Proof of Concept
- [28:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-07-26-the-current-state-of-indoor-positioning-with-iot-navigines-alexey-panyov-and-elv#t=1725) Open Source Initiatives and the Kaggle Competition

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Navigine (company)
- Bluetooth (other)
- Wi-Fi (other)
- Ultra-Wideband (other)
- Google Maps (product)
- iBeacons (product)
- Wi-Fi RTT (other)
- Kaggle (other)
- GitHub (other)

## Related episodes from other shows

- [#006 - How a drone company overcame the limitations of indoor applications for restaurants, warehouses, with Junyang Woon of Infinium Robotics, Singapore](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2016-12-28-006-how-a-drone-company-overcame-the-limitations-of-indoor-applications-for-rest) (The Hardware Entrepreneur)
- [#047 - RERUN - How next-generation retail looks like, with Vibhu Norby of b8ta, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-01-31-047-rerun-how-next-generation-retail-looks-like-with-vibhu-norby-of-b8ta-usa) (The Hardware Entrepreneur)
- [From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc](https://hardwarepodcasts.com/podcast/over-the-air/2023-07-06-from-b2c-to-b2b-iot-with-davyeon-ross-co-founder-president-at-shottracker-inc) (Over the Air)
- [The Human-Centric Tech Revolution: Reimagining Indoor Environments With Bubblynet](https://hardwarepodcasts.com/podcast/over-the-air/2024-12-12-the-human-centric-tech-revolution-reimagining-indoor-environments-with-bubblynet) (Over the Air)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)

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