# How do Digital Threads and Augmented Reality Enable Digital Transformation? | Rockwell Automation's Keith Higgins

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-03-22
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-do-Digital-Threads-and-Augmented-Reality-Enable-Digital-Transformation---Rockwell-Automations-Keith-Higgins-e28bp6m

## Summary

Keith Higgins, who leads digital transformation marketing at Rockwell Automation, explains how digital threads and augmented reality enable industrial agility and knowledge transfer. He details use cases including intelligent asset optimization, enterprise operational intelligence, and the PTC Creo Plus augmented reality solution for workforce productivity. Higgins highlights how the pandemic accelerated demand for manufacturing agility and safety, driving companies to adopt digital threads that link design, simulation, and production data to optimize lifecycle management.

## Chapters

- [0:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=52) Introduction: Keith Higgins and Rockwell Automation's Digital Transformation Role
- [4:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=276) Key Use Cases: Asset Optimization, Operational Intelligence, and Workforce Productivity
- [8:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=508) Augmented Reality Solutions: PTC Creo Plus and Knowledge Transfer
- [12:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=779) Pandemic Impact: Manufacturing Agility, Safety, and Supply Chain Visibility
- [15:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=926) The Digital Thread: Connecting Design, Simulation, and Production
- [19:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=1173) Common ROI Goals: OEE, Reliability, and Digital Work Construction
- [23:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=1392) Scaling from Single Use Cases to Global Infrastructure
- [24:43](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-03-22-how-do-digital-threads-and-augmented-reality-enable-digital-transformation-rockw#t=1483) Rockwell News: Acquisitions, Rock Live Event, and Virtual Pivot

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises

## Mentioned

- Rockwell Automation (company)
- PTC (company)
- Creo Plus (product)
- ANSYS (company)
- Fix (product)

## Related episodes from other shows

- [250: How to Uncover Your "Hidden Factory" and Extract More Value from the Plant Floor featuring Tri Tech Automation](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-08-26-250-how-to-uncover-your-hidden-factory-and-extract-more-value-from-the-plant-flo) (Manufacturing Happy Hour)
- [Innovating Sustainable, Reliable, and Productive Technologies with David Vasko](https://hardwarepodcasts.com/podcast/over-the-air/2023-04-27-innovating-sustainable-reliable-and-productive-technologies-with-david-vasko) (Over the Air)
- [End-to-End Digital Transformation with Bob Murphy and Scott Feldmann](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann) (Manufacturing Happy Hour)
- [A Look Ahead to the Next Decade in Manufacturing featuring Salesforce's Ryan Moylan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-05-25-a-look-ahead-to-the-next-decade-in-manufacturing-featuring-salesforces-ryan-moyl) (Manufacturing Happy Hour)
- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)

## Citing this page

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