# Lot Management and Vehicle Recovery with RecovR | Kudelski IoT's Hardy Schmidbauer

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2021-02-08
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Lot-Management-and-Vehicle-Recovery-with-RecovR--Kudelski-IoTs-Hardy-Schmidbauer-e28bmou

## Summary

Hardy Schmidbauer, Senior Vice President of Kudelski IoT, discusses the launch of RecovR, a new IoT solution for dealership lot management and vehicle theft recovery. He explains how Kudelski leverages its security expertise to create a standalone, battery-operated device that avoids the installation costs and warranty risks of wired trackers. The product offers real-time tracking for dealers and consumer features like 'lock the location' and a $5000 cash guarantee if the vehicle is stolen, with no monthly fees for the first three years.

## Chapters

- [0:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=27) Introduction and Kudelski Background
- [2:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=160) Kudelski's Security Philosophy and IoT Approach
- [8:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=518) RecovR Product Overview and Dual Use Case
- [14:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=840) Design Decisions: Battery Life and Privacy
- [18:06](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=1086) Market Opportunity and Business Model
- [23:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-02-08-lot-management-and-vehicle-recovery-with-recovr-kudelski-iots-hardy-schmidbauer#t=1383) Go-to-Market Strategy and Launch Details

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)

## Most relevant to

early-stage companies

## Mentioned

- RecovR (product)
- Kudelski (company)
- LoJack (product)
- Semtech (company)
- Lora Alliance (company)
- NIST (company)
- Dish (company)
- Keystream (product)
- NADA (company)

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## Citing this page

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