# Why Security is Crucial to IoT Adoption | Sternum's Boaz Shedletsky

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2020-11-30
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Why-Security-is-Crucial-to-IoT-Adoption--Sternums-Boaz-Shedletsky-e28bmp4

## Summary

Boaz Shedletsky, co-founder and Chief Business Officer of Sternum, discusses the critical need for on-device cybersecurity in the IoT space, particularly for medical devices and industrial systems. He explains that Sternum’s approach focuses on preventing exploitation at the device level rather than just patching vulnerabilities, offering visibility through their Advanced Detection System (ADS). Shedletsky highlights market challenges such as the 'not invented here' mentality among manufacturers and the tendency to delay security implementation until after deployment.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=0) Introduction and Guest Background
- [4:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=248) Founding Sternum and the Medical Device Problem
- [7:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=448) Sternum's On-Device Security Approach vs. Network Security
- [10:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=600) Use Cases: Telit Partnership and Ripple20 Vulnerability
- [12:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=761) IoT Security Market Trends and Regulation
- [15:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=928) Market Education and the 'Not Invented Here' Challenge
- [18:22](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=1102) Shifting Left: Security in Development vs. Deployment
- [22:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=1356) Why On-Device Security is Essential for Unmanaged Devices
- [24:59](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-30-why-security-is-crucial-to-iot-adoption-sternums-boaz-shedletsky#t=1499) Series A Funding and Large-Scale Deployment News

## Topics

- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Sternum (company)
- 4 Class (company)
- Time To Know (company)
- Kellogg (other)
- Telit (company)
- Ripple20 (other)
- JSOF (company)
- NIST (other)
- FDA (other)

## Related episodes from other shows

- [IoT Security & The Importance Certificates with Ellen Boehm, SVP, IoT at Keyfactor](https://hardwarepodcasts.com/podcast/over-the-air/2023-08-03-iot-security-the-importance-certificates-with-ellen-boehm-svp-iot-at-keyfactor) (Over the Air)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [140 - Medical Device & Diagnostics Cybersecurity, 3rd Party Software, SBOM's, Evaluating Skill and Mindset with Christian Espinosa](https://hardwarepodcasts.com/podcast/lets-combinate/2024-06-12-140-medical-device-diagnostics-cybersecurity-3rd-party-software-sboms-evaluating) (Let's Combinate)
- [515: Script Boomers](https://hardwarepodcasts.com/podcast/embedded-fm/2025-11-27-515-script-boomers) (Embedded.fm)
- [IoT Security is only as good as its weakest link](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-26-iot-security-is-only-as-good-as-its-weakest-link) (EE Times Current)

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