# The Biggest Obstacles to Adoption in Commercial IoT | Software AG's Jonathan Weiss

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2020-11-02
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/The-Biggest-Obstacles-to-Adoption-in-Commercial-IoT--Software-AGs-Jonathan-Weiss-e28bp68

## Summary

Jonathan Weiss, Vice President of Emerging Technologies at Software AG, discusses the current state of commercial IoT adoption, noting that while technology has matured, the primary barrier remains tying IoT initiatives to tangible business value. He highlights trends such as the shift to edge computing to reduce cloud costs and the rise of self-service analytics tools that empower non-technical business users. Weiss also warns against common pitfalls, including underestimating integration complexity and adopting IoT for its own sake without a clear business case.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=1) Introduction and Guest Background
- [2:54](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=174) Software AG's Role and Cumulosity Platform
- [5:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=347) Stanley Black & Decker Case Study
- [9:44](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=584) Barriers to IoT Adoption and Business Value
- [13:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=795) Technology Maturity and the Iceberg Analogy
- [17:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=1068) Edge Computing and Cost Implications
- [19:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=1173) Key IoT Trends: Edge, Self-Service, and Field Services
- [23:29](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=1409) Common Pitfalls and Vendor Selection Advice
- [26:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-11-02-the-biggest-obstacles-to-adoption-in-commercial-iot-software-ags-jonathan-weiss#t=1598) Cost Misconceptions and Scalability

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- Software AG (company)
- Cumulocity (product)
- Stanley Black & Decker (company)
- DeWalt (product)
- Raspberry Pi (product)
- AWS (company)
- Microsoft (company)
- Gartner (company)
- Pfizer (company)
- 3M (company)

## Related episodes from other shows

- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)
- [Start With the Problem, Not the Technology w/ Jonathon Hensley](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-06-start-with-the-problem-not-the-technology-w-jonathon-hensley) (The Manufacturing Executive)
- [Episode 33: The Land of IoT with Guest Stacey Higginbotham](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham) (The Circuit)

## Citing this page

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