# Impinj's Hussein Mecklai | How RFID is Transforming Asset Tracking

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2020-08-17
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Impinjs-Hussein-Mecklai--How-RFID-is-Transforming-Asset-Tracking-e28bmrq

## Summary

Hussein Mecklai, Executive Vice President of Engineering at Impinj, explains how Rain RFID technology is transforming asset tracking through low-cost, passive tags and advanced reader sensitivity. He details specific use cases including Delta Airlines' baggage tracking, Faricia's automotive parts logistics, and Inditex's retail inventory management, highlighting significant efficiency gains and cost savings. The conversation covers the technical evolution of Impinj's M700 series chips, which enable smaller, sewn-in labels and global frequency compatibility, as well as privacy features that allow tags to become invisible at the point of sale.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=0) Introduction: Hussein Mecklai and Impinj Overview
- [2:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=146) Rain RFID Technology Attributes and Impinj Platform
- [7:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=460) Real-World Use Cases: Delta, Faricia, and Inditex
- [14:57](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=897) Customer Engagement Models and Adoption Spectrum
- [17:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=1027) Impinj M700 Series: Chip Miniaturization and Innovation
- [23:35](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=1415) Future of RFID: Reader Sensitivity and Food Industry
- [28:56](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=1736) Scaling Production and Operational Efficiency
- [33:34](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-17-impinjs-hussein-mecklai-how-rfid-is-transforming-asset-tracking#t=2014) Privacy, Point of Sale, and Future Consumer Applications

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)

## Most relevant to

large enterprises

## Mentioned

- Impinj (company)
- Delta Airlines (company)
- Faricia (company)
- Inditex (company)
- Zara (product)
- M700 (chip)
- R700 (chip)
- TSMC (company)
- Mo Baumer (company)

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- [From Niche to Global: Navigating Ultra-Rugged IoT with Beontag](https://hardwarepodcasts.com/podcast/over-the-air/2024-09-26-from-niche-to-global-navigating-ultra-rugged-iot-with-beontag) (Over the Air)
- [Family Businesses, Moneyball, and Supply Chain Innovation with ShelfAware CEO Andrew Johnson](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-10-13-family-businesses-moneyball-and-supply-chain-innovation-with-shelfaware-ceo-andr) (Manufacturing Happy Hour)
- [Tracking & Locationing Technologies from Renesas](https://hardwarepodcasts.com/podcast/ee-times-current/2025-11-12-tracking-locationing-technologies-from-renesas) (EE Times Current)
- [A Daring Space Rescue | PUF Protection | Reverse Costing](https://hardwarepodcasts.com/podcast/ee-times-current/2020-03-08-a-daring-space-rescue-puf-protection-reverse-costing) (EE Times Current)

## Citing this page

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