# E054 BehrTech's Wolfgang Thieme | Lessons Learned Launching a New Connectivity Platform for IIoT

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2020-02-25
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/E054-BehrTechs-Wolfgang-Thieme--Lessons-Learned-Launching-a-New-Connectivity-Platform-for-IIoT-e28bmqo

## Summary

Wolfgang Thieme, Chief Product Officer at BehrTech, discusses the launch of the MYTHINGS connectivity platform for Industrial IoT, emphasizing its use of LPWAN technology and telegram splitting to achieve interference robustness in harsh environments like mines and steel plants. He explains that BehrTech adopted a channel partner model to leverage vertical expertise, iterating from initial research pitches to finding a market fit in campus deployments. The conversation highlights the importance of scalability, standardization (ETSI), and ease of integration via open APIs to solve the fragmentation issues in current wireless IoT solutions.

## Chapters

- [1:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=65) Introduction: Wolfgang Thieme and BehrTech Background
- [3:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=231) MYTHINGS Platform Launch and Mobile World Congress
- [6:25](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=385) Telegram Splitting and LPWAN Interference Robustness
- [9:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=578) Go-to-Market Strategy and Partner Ecosystem
- [16:07](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=967) Scalability and Cost-Effectiveness of LPWAN
- [20:56](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=1256) Integration Challenges and Quality of Service
- [24:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-02-25-e054-behrtechs-wolfgang-thieme-lessons-learned-launching-a-new-connectivity-plat#t=1487) Advice for IoT Startups and Hardware vs. Software Iteration

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- BehrTech (company)
- MYTHINGS (product)
- LoRa (other)
- Sigfox (other)
- ETSI (other)
- Mobile World Congress (other)

## Related episodes from other shows

- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [CES 2019 Special: Paul Loughnane, TE Connectivity](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-paul-loughnane-te-connectivity) (EE Times Current)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Interview with Zach Supalla - Particle CEO! Tachyon 5G SBC! Blues LoRaWAN Starter Kit!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-08-19-interview-with-zach-supalla-particle-ceo-tachyon-5g-sbc-blues-lorawan-starter-ki) (The Electromaker Show)

## Citing this page

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