# How Does Crowdsourcing Connectivity Impact the IoT Industry? | Micha Benoliel, CEO of Nodle | #IoTFounders E049

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2020-01-23
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-Does-Crowdsourcing-Connectivity-Impact-the-IoT-Industry---Micha-Benoliel--CEO-of-Nodle--IoTFounders-E049-e28bmrg

## Summary

Micha Benoliel, CEO and co-founder of Nodle, explains how his company built a global IoT connectivity network by leveraging the Bluetooth Low Energy radios in millions of smartphones as gateways. He details the 'Proof of Connectivity' mechanism, where users earn Nodle Cash cryptocurrency for passing data packets, allowing the network to scale without the capital expenditure of traditional cellular infrastructure. Benoliel discusses specific use cases like asset tracking for shipping pallets and smart city furniture, comparing Nodle's approach to competitors like Helium and highlighting the challenges of battery optimization and security in crowdsourced networks.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=0) Introduction and Guest Background
- [6:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=412) Nodle Network Architecture and Technology
- [9:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=580) Use Cases: Asset Tracking and Smart Cities
- [17:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=1023) Crowdsourcing Incentives and Nodle Cash
- [21:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=1299) Challenges: Battery, Latency, and Security
- [24:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-01-23-how-does-crowdsourcing-connectivity-impact-the-iot-industry-micha-benoliel-ceo-o#t=1479) Comparison to Helium and Future Vision

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Nodle (company)
- Nodle Cash (product)
- Helium (company)
- FireChat (product)
- Open Garden (company)
- Constellation Brands (company)
- Bluetooth Low Energy (chip)
- Zigbee (chip)
- LoRa (chip)

## Related episodes from other shows

- [Making IoT Economically Viable at Scale](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale) (Over the Air)
- [Space Age Bluetooth with Alex Haro](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-07-09-space-age-bluetooth-with-alex-haro) (The Amp Hour)
- [An Interview with Ray Ozzie (Blues Wireless)](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-09-26-an-interview-with-ray-ozzie-blues-wireless) (The Amp Hour)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [#001: The future of Bluetooth connectivity with Blecon Founder, Simon Ford](https://hardwarepodcasts.com/podcast/coredump-sessions/2024-11-27-001-the-future-of-bluetooth-connectivity-with-blecon-founder-simon-ford) (Coredump Sessions)

## Citing this page

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