# What Does the Store of the Future Look Like? | Trevor Sumner, CEO of Perch | #IoTMakers E046

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-12-11
- Length: 42m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/What-Does-the-Store-of-the-Future-Look-Like---Trevor-Sumner--CEO-of-Perch--IoTMakers-E046-e28bp5p

## Summary

Trevor Sumner, CEO of Perch, explains how the company uses interactive touchscreens with computer vision to detect product interactions in physical retail stores, driving 30-80% sales lifts for brands like Johnson & Johnson and Macy's. He details the hardware architecture, including Linux boxes and 4G routers, and argues that digitizing the in-store experience is critical for brick-and-mortar survival against e-commerce. Sumner also discusses the future of retail as experiential and personalized, while addressing concerns about automation's impact on retail jobs.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=0) Introduction and Guest Background
- [8:41](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=521) Perch's Interactive Retail Technology
- [15:40](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=940) Hardware Architecture and IoT Challenges
- [18:30](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=1110) Sensing Technology: Computer Vision vs. Sensors
- [20:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=1245) Customer Engagement and ROI for Brands
- [23:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=1407) Success Stories: Macy's, Johnson & Johnson, and Best Buy
- [28:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=1703) The Future of Retail and Job Impact
- [36:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers#t=2197) Perch's Future Roadmap and Hiring

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- Perch (company)
- Macy's (company)
- Johnson & Johnson (company)
- Best Buy (company)
- Kate Spade (company)
- Lancome (company)
- Amazon Go (company)
- ShopRite (company)
- Sunglass Hut (company)
- Neiman Marcus (company)
- Petco (company)
- Lenovo (company)
- Casper (company)
- Madison Reed (company)
- Warby Parker (company)
- Invisalign (company)
- AMD (company)
- Facebook (company)
- Instagram (company)

## Related episodes from other shows

- [135. Retail Fights Back With Connected Tech 🛍](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2023-08-15-135-retail-fights-back-with-connected-tech) (The Next Byte Podcast)
- [#034 - How next-generation retail looks like, with Vibhu Norby of b8ta, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-02-034-how-next-generation-retail-looks-like-with-vibhu-norby-of-b8ta-usa) (The Hardware Entrepreneur)
- [080: How to Maximize Your Product's Sales in Retail Stores](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores) (Product Startup)
- [#047 - RERUN - How next-generation retail looks like, with Vibhu Norby of b8ta, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-01-31-047-rerun-how-next-generation-retail-looks-like-with-vibhu-norby-of-b8ta-usa) (The Hardware Entrepreneur)
- [Smart Retail](https://hardwarepodcasts.com/podcast/ee-times-current/2018-10-05-smart-retail) (EE Times Current)

## Citing this page

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