# Why Solutions Are the Key to IoT Adoption | Albert Behr, CEO of BehrTech | #IoTMakers E043

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-11-13
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Why-Solutions-Are-the-Key-to-IoT-Adoption--Albert-Behr--CEO-of-BehrTech--IoTMakers-E043-e28bp6f

## Summary

Albert Behr, CEO of BehrTech, explains that his company’s MyThings platform solves the critical challenge of connecting legacy industrial assets to IoT networks by providing a heterogeneous software layer that integrates with existing hardware from vendors like Siemens and Allen-Bradley. He argues that successful IoT adoption requires packaged solutions for specific industrial problems—such as dust monitoring in automotive plants or worker safety in steel mills—rather than broad smart city initiatives which suffer from long sales cycles and low ROI. Behr emphasizes that BehrTech’s strategy relies on strategic partnerships with giants like Microsoft, Intel, and Silicon Labs to distribute this technology through value-added resellers and system integrators, avoiding direct sales to ensure scalability.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=0) Introduction and Guest Background
- [6:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=360) MyThings Platform and Heterogeneous Connectivity
- [10:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=602) Industrial Use Cases: Mining, Automotive, and Safety
- [14:25](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=865) Challenges of Integrating Legacy Systems
- [17:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=1022) Go-to-Market Strategy and Partnerships
- [26:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=1563) Critique of Smart Cities and Focus on Point Solutions
- [31:38](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers#t=1898) Advice for IoT Selection and BehrTech's Future

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies

## Mentioned

- BehrTech (company)
- MyThings (product)
- Fraunhofer (company)
- Microsoft (company)
- Intel (company)
- Silicon Labs (company)
- Siemens (company)
- Allen-Bradley (company)
- Texas Instruments (company)
- Bosch (company)
- Nordic Semiconductor (company)
- Hitachi (company)
- ETSI (company)
- LPWAN (other)
- AWS (company)
- Sidewalk Labs (company)

## Related episodes from other shows

- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [IoT Data: Using Smart Tech to Outsmart Analog Competitors](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-22-iot-data-using-smart-tech-to-outsmart-analog-competitors) (Over the Air)
- [IoT Strategy: Firing Bullets Instead of Cannonballs](https://hardwarepodcasts.com/podcast/over-the-air/2021-09-28-iot-strategy-firing-bullets-instead-of-cannonballs) (Over the Air)
- [The Secret to Successful Partnerships: Atlantech's Journey with Industry Leaders](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders) (EMS@C-LEVEL)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-11-13-why-solutions-are-the-key-to-iot-adoption-albert-behr-ceo-of-behrtech-iotmakers. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.