# Common Roadblocks to IoT Adoption | Vasileios Nasis, CEO & Founder of Netronix | #IoTFounders E041

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-10-16
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Common-Roadblocks-to-IoT-Adoption--Vasileios-Nasis--CEO--Founder-of-Netronix--IoTFounders-E041-e28bp53

## Summary

Vasileios Nasis, CEO & Founder of Netronix, explains how his company bridges the gap for traditional manufacturers entering the IoT space through its end-to-end platform and Netronix Ventures accelerator. He details the common roadblocks to IoT adoption, including investor skepticism, high hardware costs, and the misconception that consumer IoT is the primary market, arguing instead that industrial IoT offers better ROI and willingness to pay. Nasis highlights specific successes like Things Earth, which reduced air quality monitoring costs from $20,000 to $700, and discusses the industry shift from selling hardware to subscribing to services. He also notes that cellular connectivity and security are becoming critical differentiators over Wi-Fi or LoRa for scalable deployments.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=0) Introduction and Netronix Background
- [3:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=183) From Academia to Bootstrapping Netronix
- [10:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=626) Netronix Ventures and Accelerating Startups
- [15:09](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=909) Case Studies: Things Earth and DryQ
- [22:43](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=1363) Roadblocks: Investor Skepticism and Hardware Costs
- [29:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=1795) Industrial IoT vs. Consumer IoT and Service Models
- [32:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-16-common-roadblocks-to-iot-adoption-vasileios-nasis-ceo-founder-of-netronix-iotfou#t=1968) Connectivity, Security, and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)

## Most relevant to

companies scaling up

## Mentioned

- Netronix (company)
- Netronix Ventures (company)
- Things Earth (product)
- DryQ (product)
- Raspberry Pi (chip)
- Frost and Sullivan (company)
- Drexel University (other)

## Related episodes from other shows

- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [Making IoT Economically Viable at Scale](https://hardwarepodcasts.com/podcast/over-the-air/2022-07-21-making-iot-economically-viable-at-scale) (Over the Air)
- [Breaking IoT Connectivity Barriers with Chris Baird, CEO of OptConnect](https://hardwarepodcasts.com/podcast/over-the-air/2024-07-25-breaking-iot-connectivity-barriers-with-chris-baird-ceo-of-optconnect) (Over the Air)
- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [Mapping Out Nerdery](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-11-25-mapping-out-nerdery) (The Amp Hour)

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