# Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO of Software AG | #IoTMakers E040

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-09-25
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Strategic-Partnerships-The-Key-to-IoT-Success--Bernd-Gross--CTO-of-Software-AG--IoTMakers-E040-e28bp8d

## Summary

Bernd Gross, CTO of Software AG and former CEO of Cumulosity, explains why strategic technology partnerships are critical for IoT success, particularly in industrial and enterprise sectors. He outlines Software AG's three-step adoption framework—application, integration, and innovation—and discusses how deep integration with hardware partners like Dell simplifies edge-to-cloud deployment. Gross also addresses the primary barriers to IoT adoption, citing a lack of digital mindset and the complexity of integrating disparate OT and IT systems as key challenges for established manufacturers.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=0) Introduction and Guest Background
- [7:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=475) Software AG History and IoT Focus
- [15:49](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=949) IoT Adoption Framework: Application to Innovation
- [25:10](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=1510) Integration Challenges in Industrial IoT
- [28:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=1708) The Role of Strategic Technology Partnerships
- [32:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=1968) Mindset and Culture as Barriers to IoT
- [37:29](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-09-25-strategic-partnerships-the-key-to-iot-success-bernd-gross-cto-of-software-ag-iot#t=2249) Market Vision and Gardner Magic Quadrant

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- Software AG (company)
- Cumulocity (company)
- Dell (company)
- Siemens MindSphere (product)
- Gardner Magic Quadrant (other)
- Tesla (company)
- Nordex (company)
- Adabas (product)
- Natural (product)

## Related episodes from other shows

- [Why IoT Is Difficult with Jonathan Beri](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-01-18-why-iot-is-difficult-with-jonathan-beri) (The Amp Hour)
- [#014: Why Your IoT Project Still Hasn’t Taken Off — And How to Fix It](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-08-05-014-why-your-iot-project-still-hasnt-taken-off-and-how-to-fix-it) (Coredump Sessions)
- [The Secret to Successful Partnerships: Atlantech's Journey with Industry Leaders](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-23-the-secret-to-successful-partnerships-atlantechs-journey-with-industry-leaders) (EMS@C-LEVEL)
- [Digital Transformation Explained (Over a Beer) | Live from Automation Fair 2019](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-02-digital-transformation-explained-over-a-beer-live-from-automation-fair-2019) (Manufacturing Happy Hour)
- [Building a Hub to Manage Millions of Other People’s Devices](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices) (Over the Air)

## Citing this page

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