# How Will LPWAN Impact IoT? | Assar Badri, CEO & Co-Founder of CoreKinect | #IoTFounders E037

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-08-14
- Length: 57m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-Will-LPWAN-Impact-IoT---Assar-Badri--CEO--Co-Founder-of-CoreKinect--IoTFounders-E037-e28bp78

## Summary

Assar Badri, John Horn, and Mitchell Kelly from CoreKinect discuss their approach to building custom IoT hardware with Eric Kahn of Leverage. They explain how modular design, rapid prototyping, and strong relationships with semiconductor vendors like Microchip and Nordic allow them to deliver custom solutions in weeks rather than months. The conversation covers the strategic choice between off-the-shelf and custom hardware, the impact of LPWAN technologies like LoRa and NB-IoT on scaling IoT deployments, and the importance of integrating security and future-proofing from the start.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=0) Introduction and CoreKinect Overview
- [6:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=405) The Custom Hardware Development Process
- [9:57](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=597) Modular Design and Speed to Market
- [14:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=854) Firmware Strategy and Vendor Relationships
- [20:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=1231) Custom vs. Off-the-Shelf Hardware Economics
- [29:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=1754) Customer Engagement and Prototyping
- [37:19](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=2239) Security and Future-Proofing Design
- [42:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=2523) LPWAN Impact and Connectivity Choices
- [48:23](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-08-14-how-will-lpwan-impact-iot-assar-badri-ceo-co-founder-of-corekinect-iotfounders-e#t=2903) Advice for IoT Deployments

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- CoreKinect (company)
- Leverage (company)
- ESP32 (chip)
- Microchip (company)
- Nordic (company)
- LoRa (product)
- NB-IoT (product)
- Cat M1 (product)
- Kudelski Security (company)
- Google (company)

## Related episodes from other shows

- [Ep. 5 | LoRaWAN: The Things Network and LoRa Alliance Talk Open IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2020-07-10-ep-5-lorawan-the-things-network-and-lora-alliance-talk-open-iot) (Moore's Lobby)
- [Just Terrestrial and Space Things](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-02-19-just-terrestrial-and-space-things) (The Amp Hour)
- [An Interview with JP Norair](https://hardwarepodcasts.com/podcast/the-amp-hour/2019-05-19-an-interview-with-jp-norair) (The Amp Hour)
- [272: Stick 'Em on Whales](https://hardwarepodcasts.com/podcast/embedded-fm/2018-12-28-272-stick-em-on-whales) (Embedded.fm)
- [Stick 'Em On Whales](https://hardwarepodcasts.com/podcast/the-amp-hour/2018-12-28-stick-em-on-whales) (The Amp Hour)

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