# How to Effectively Handle the Digital Transformation Journey | Sean Parham, Corporate VP of Product Management, ABB Ability

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-06-19
- Length: 55m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-to-Effectively-Handle-the-Digital-Transformation-Journey--Sean-Parham--Corporate-VP-of-Product-Management--ABB-Ability-e28bms7

## Summary

Sean Parham, Corporate VP of Product Management at ABB Ability, discusses the strategic shifts required for industrial digital transformation, emphasizing that success depends on solving customer problems rather than just deploying technology. He illustrates this with a case study of Ho Chi Minh City’s water infrastructure, where ABB helped reduce water loss from 30% to 10% through sensors, cloud analytics, and automated control systems. Parham also advises organizations to avoid analysis paralysis by starting with low-risk, high-value pilot projects that can scale into broader solutions.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=0) Introduction and Sean Parham's Background
- [3:52](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=232) Evolution of IoT from Telecom to Industry
- [12:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=735) Shifting from Supply Chain to Customer-Centric Problem Solving
- [16:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=965) Ho Chi Minh City Water Infrastructure Case Study
- [22:24](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=1344) Navigating Market Fragmentation and Early-Stage Challenges
- [28:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=1688) Crawl-Walk-Run Approach: From Monitoring to Automation
- [33:25](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=2005) ABB's Platform Strategy and Partner Ecosystem
- [38:28](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=2308) Key Characteristics of Successful IoT Deployments
- [41:22](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=2482) Overcoming the 'Death Valley' of Implementation
- [45:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-06-19-how-to-effectively-handle-the-digital-transformation-journey-sean-parham-corpora#t=2708) Future Outlook: Commercialization and SaaS

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- ABB Ability (product)
- Microsoft (company)
- AT&T (company)
- British Telecom (company)
- Salesforce (company)
- Oracle (company)

## Related episodes from other shows

- [End-to-End Digital Transformation with Bob Murphy and Scott Feldmann](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-07-14-end-to-end-digital-transformation-with-bob-murphy-and-scott-feldmann) (Manufacturing Happy Hour)
- [Start With the Problem, Not the Technology w/ Jonathon Hensley](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-06-start-with-the-problem-not-the-technology-w-jonathon-hensley) (The Manufacturing Executive)
- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [Digital Transformation Explained (Over a Beer) | Live from Automation Fair 2019](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-02-digital-transformation-explained-over-a-beer-live-from-automation-fair-2019) (Manufacturing Happy Hour)
- [From Operations to Climate Change, Digital Transformation Impacts Everything featuring Microsoft's Çağlayan Arkan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-08-03-from-operations-to-climate-change-digital-transformation-impacts-everything-feat) (Manufacturing Happy Hour)

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