# Deploying Successful IoT Solutions | Christian Lutz, Founder & CEO of Crate.io | #IoTFounders E024

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-04-24
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Deploying-Successful-IoT-Solutions--Christian-Lutz--Founder--CEO-of-Crate-io--IoTFounders-E024-e28bp7g

## Summary

Christian Lutz, CEO and co-founder of Crate.io, discusses the evolution of his company from a general-purpose database to a specialized solution for industrial IoT data. He explains how Crate DB handles massive-scale time-series data for discrete manufacturing, citing a global plastic packaging leader as a key customer. Lutz details the challenges of selling to industrial CFOs, the importance of avoiding 'pilot purgatory' by focusing on shop-floor pain points, and the strategic shift toward cloud-native deployments on Azure and AWS.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=0) Introduction and Crate.io Background
- [2:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=120) From General Purpose to Industrial IoT
- [6:04](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=364) Handling Massive Scale and Hybrid Deployments
- [9:47](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=587) The Discrete Manufacturing Platform Case Study
- [14:31](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=871) Pricing, ROI, and Selling to CFOs
- [17:05](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=1025) Avoiding Pilot Purgatory and Business Value
- [22:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=1356) Cloud Strategy and Azure Integration
- [25:51](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-24-deploying-successful-iot-solutions-christian-lutz-founder-ceo-of-crate-io-iotfou#t=1551) Commoditization of Sensors and 5G Impact

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Crate.io (company)
- Crate DB (product)
- Elasticsearch (product)
- Lucene (product)
- Microsoft (company)
- Azure IoT Edge (product)
- Amazon (company)
- AWS (company)
- TechCrunch Disrupt Europe (other)
- Forbes (other)

## Related episodes from other shows

- [155: Down to Earth Digital Transformation Advice with Vatsal Shah](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-26-155-down-to-earth-digital-transformation-advice-with-vatsal-shah) (Manufacturing Happy Hour)
- [Unlocking the Power of Time Series Databases for Industrial and Robotic Systems](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2026-07-24-unlocking-the-power-of-time-series-databases-for-industrial-and-robotic-systems) (The Robot Report Podcast)
- [Managing 250 Million Messages Per Day](https://hardwarepodcasts.com/podcast/over-the-air/2022-05-12-managing-250-million-messages-per-day) (Over the Air)
- [Unlocking The Power of Data in Manufacturing with Critical Manufacturing's Michaela Wagner](https://hardwarepodcasts.com/podcast/ems-c-level/2024-01-16-unlocking-the-power-of-data-in-manufacturing-with-critical-manufacturings-michae) (EMS@C-LEVEL)
- [Building Customer-Focused IoT Applications Easier with Charlie Key, Co-founder and CEO of Losant](https://hardwarepodcasts.com/podcast/over-the-air/2022-08-04-building-customer-focused-iot-applications-easier-with-charlie-key-co-founder-an) (Over the Air)

## Citing this page

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