# How to Design and Build Connected Devices | Wai Loong-Lim, Founder and CEO of Y Studios | #AskIoT E023

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-04-17
- Length: 1h 00m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-to-Design-and-Build-Connected-Devices--Wai-Loong-Lim--Founder-and-CEO-of-Y-Studios--AskIoT-E023-e28bp7f

## Summary

Wai Loong-Lim, founder of Y Studios, discusses the industrial design and engineering challenges of building connected devices, citing work with Sonos, TiVo, and Little Fish. He explains how his firm navigates the trade-offs between aesthetics, cost, and technical constraints like RF and thermal management. The conversation also covers the business models of smart assistants (Amazon, Google, Apple) and the privacy concerns associated with IoT adoption.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=2) Introduction and Guest Background
- [3:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=196) Case Studies: Sonos and Little Fish
- [13:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=794) Design Process and Trade-offs
- [18:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=1095) Team Structure and Expertise
- [23:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=1430) Human-Centric Design and AI
- [29:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=1754) Privacy and Voice Control Concerns
- [34:37](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=2077) Smart Assistant Business Models
- [41:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=2499) IoT Enhancing Existing Products
- [51:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=3072) Advice for Connecting Devices
- [55:45](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu#t=3345) Core Medical Device and Conclusion

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- Y Studios (company)
- Sonos (product)
- TiVo (product)
- Little Fish (company)
- Baidu (company)
- Amazon (company)
- Google (company)
- Apple (company)
- HomePod (product)
- Alexa (product)
- Canary (product)
- Core (product)

## Related episodes from other shows

- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)
- [An Introduction to Over The Air — IoT, Connected Devices & The Journey](https://hardwarepodcasts.com/podcast/over-the-air/2021-03-24-an-introduction-to-over-the-air-iot-connected-devices-the-journey) (Over the Air)
- [33: Year-End Q&A](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a) (Thoroughly Considered)
- [AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-14-ai-that-can-be-your-second-brain-with-bethany-bongiorno-and-imran-chaudhri-of-hu) (How I Built This)

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