# How Will the Smart Home Market Evolve? | Joanna Wallace, Head of Engineering at Plasmatic | #AskIoT E021

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-04-03
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/How-Will-the-Smart-Home-Market-Evolve---Joanna-Wallace--Head-of-Engineering-at-Plasmatic--AskIoT-E021-e28bmrh

## Summary

Joanna Wallace, Head of Engineering at Plasmatic Technologies, discusses the evolution of the smart home market, focusing on the shift from luxury gadgets to devices with tangible ROI through data sharing with insurance and utility companies. She explains how Plasmatic’s B2B platform aggregates inconsistent data from fragmented device ecosystems (like thermostats and cameras) to enable machine learning and personalized rebates. Wallace also addresses critical privacy concerns, warning consumers about the security risks of generic or unbranded devices, particularly those manufactured in China, and the misleading nature of some 'anonymization' claims in privacy policies.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=0) Introduction and Plasmatic's Platform Overview
- [7:25](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=445) Data Fragmentation and Integration Challenges
- [11:48](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=708) Market Trends and Device Stabilization
- [14:33](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=873) Security Risks of Generic and Chinese-Made Devices
- [16:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=996) Future of Smart Home: Usability and Consolidation
- [26:08](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-03-how-will-the-smart-home-market-evolve-joanna-wallace-head-of-engineering-at-plas#t=1568) Privacy, GDPR, and Data Anonymization Myths

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Plasmatic Technologies (company)
- BC Hydro (company)
- Honeywell (company)
- Nest (product)
- Google Home (product)
- Amazon Ring (product)
- Alexa (product)
- GDPR (other)

## Related episodes from other shows

- [My Toothbrush Is Broadcasting](https://hardwarepodcasts.com/podcast/the-amp-hour/2024-03-05-my-toothbrush-is-broadcasting) (The Amp Hour)
- [IoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel) (The Manufacturing Executive)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [Living With Technology | Hot Licks from Hot Chips | Oh, Shenandoah](https://hardwarepodcasts.com/podcast/ee-times-current/2020-08-21-living-with-technology-hot-licks-from-hot-chips-oh-shenandoah) (EE Times Current)
- [Warming Up To IoT - Tendentious Thermal Tools](https://hardwarepodcasts.com/podcast/the-amp-hour/2014-10-22-warming-up-to-iot-tendentious-thermal-tools) (The Amp Hour)

## Citing this page

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