# Smart Buildings–Who Owns the Data? | Mary Clark, CMO and CPO at Synchronoss Technologies  | #AskIoT E018

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-03-19
- Length: 1h 06m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Smart-BuildingsWho-Owns-the-Data---Mary-Clark--CMO-and-CPO-at-Synchronoss-Technologies---AskIoT-E018-e28bp79

## Summary

Mary Clark, CMO and CPO at Synchronoss Technologies, explains how the company provides a smart building solution that consolidates disparate building systems into a single pane of glass for facility managers. She details the challenges of digital transformation in the building industry, noting that incumbent providers operate in silos and that cultural resistance is the biggest barrier to adoption. Clark emphasizes the importance of solving specific cost-center problems with immediate ROI, such as real-time energy optimization based on occupancy, rather than just collecting data. The discussion also covers the critical issue of data ownership in smart buildings, distinguishing between building consumption data owned by the operator and the privacy implications of tracking individual occupants via Wi-Fi or Bluetooth.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=0) Introduction: Mary Clark and Synchronoss Technologies
- [9:03](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=543) Synchronoss History and Transition to IoT
- [18:14](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=1094) Smart Building Solution: Single Pane of Glass
- [27:22](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=1642) Barriers to Integration: Silos and Competition
- [32:16](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=1936) Digital Transformation Challenges: Culture and Gamification
- [44:15](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=2655) Smart Building Pain Points: Data Access and Real-Time Control
- [53:55](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=3235) Impact on Facility Manager Roles
- [56:49](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo#t=3409) Data Ownership and Privacy in Smart Buildings

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Synchronoss Technologies (company)
- AT&T (company)
- Verizon (company)
- Fortnite (other)
- Johnson Controls (company)
- Trane (company)
- Facebook (company)
- Magma (other)

## Related episodes from other shows

- [Smart Buildings, Global Impact with Arie Barendrecht, Founder of WiredScore](https://hardwarepodcasts.com/podcast/over-the-air/2023-08-31-smart-buildings-global-impact-with-arie-barendrecht-founder-of-wiredscore) (Over the Air)
- [Making Smart Buildings a Reality with AI Computing with Stefan Schwab of Enlighted](https://hardwarepodcasts.com/podcast/over-the-air/2023-03-16-making-smart-buildings-a-reality-with-ai-computing-with-stefan-schwab-of-enlight) (Over the Air)
- [The Biotech Revolution: How Technology is Transforming Smart Buildings with Vijay Sankaran, Chief Technology Officer at Johnson Controls](https://hardwarepodcasts.com/podcast/over-the-air/2023-05-31-the-biotech-revolution-how-technology-is-transforming-smart-buildings-with-vijay) (Over the Air)
- [Building a Hub to Manage Millions of Other People’s Devices](https://hardwarepodcasts.com/podcast/over-the-air/2022-04-28-building-a-hub-to-manage-millions-of-other-peoples-devices) (Over the Air)
- [S5E1 Dora Boussias | Data Architecture, Situational Awareness, & Growth](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-01-05-s5e1-dora-boussias-data-architecture-situational-awareness-growth) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-03-19-smart-buildings-who-owns-the-data-mary-clark-cmo-and-cpo-at-synchronoss-technolo. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IoT For All Podcast.