Smart Buildings–Who Owns the Data? | Mary Clark, CMO and CPO at Synchronoss Technologies | #AskIoT E018

IoT For All Podcast · 19 Mar 2019 · 1h 06m

What this episode covers

Mary Clark, CMO and CPO at Synchronoss Technologies, explains how the company provides a smart building solution that consolidates disparate building systems into a single pane of glass for facility managers. She details the challenges of digital transformation in the building industry, noting that incumbent providers operate in silos and that cultural resistance is the biggest barrier to adoption. Clark emphasizes the importance of solving specific cost-center problems with immediate ROI, such as real-time energy optimization based on occupancy, rather than just collecting data. The discussion also covers the critical issue of data ownership in smart buildings, distinguishing between building consumption data owned by the operator and the privacy implications of tracking individual occupants via Wi-Fi or Bluetooth.

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