# Why IoT Needs Design to Thrive | Hannah White, VP of Design at Leverege | #AskIoT E001

- Show: [IoT For All Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast)
- Published: 2019-02-11
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001
- Listen: https://podcasters.spotify.com/pod/show/iot-for-all/episodes/Why-IoT-Needs-Design-to-Thrive--Hannah-White--VP-of-Design-at-Leverege--AskIoT-E001-e28bmsc

## Summary

Hannah White, VP of Design at Leverege, explains that the IoT industry is currently in an 'IoT bubble' similar to the early dot-com era, lacking established design standards. She argues that many IoT solutions fail because they prioritize hardware connectivity over user-centric design, resulting in dashboards filled with raw data that users cannot interpret or act upon. White emphasizes the need for designers to bridge the physical and digital worlds, focusing on actionable alerts rather than complex graphs, and highlights the importance of hiring designers with strong problem-solving skills and scientific backgrounds to navigate these complexities.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=0) Introduction: Hannah White and Leverege
- [2:12](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=132) Hannah White's Background and Entry into IoT
- [3:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=219) The IoT Bubble and Lack of Design Standards
- [5:26](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=326) Tech-First vs. User-First Design Approaches
- [9:27](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=567) Physical-Digital Integration and Hardware Challenges
- [13:00](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=780) Required Skills for IoT Designers
- [16:02](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=962) Handling Client Constraints and User Access
- [18:50](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=1130) Smart Home Fragmentation and Third-Party Integrations
- [25:39](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=1539) Hiring Strategies and the First Design Hire
- [28:36](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-02-11-why-iot-needs-design-to-thrive-hannah-white-vp-of-design-at-leverege-askiot-e001#t=1716) Personalization and Future of IoT Interfaces

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Leverage (company)
- IoT For All (other)
- George Washington University (other)
- Ring (product)
- Nest (product)
- Philips (company)

## Related episodes from other shows

- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios](https://hardwarepodcasts.com/podcast/over-the-air/2022-09-29-why-iot-has-been-so-slow-to-evolve-with-don-deloach-co-founder-of-rocket-wagon-v) (Over the Air)
- [Start With the Problem, Not the Technology w/ Jonathon Hensley](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-06-start-with-the-problem-not-the-technology-w-jonathon-hensley) (The Manufacturing Executive)
- [The EEVblog Sparkgap Generator](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-11-20-the-eevblog-sparkgap-generator) (The Amp Hour)

## Citing this page

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