# Industrial machinery design pain points - IDology #18

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2024-03-19
- Length: 41m
- Episode: 18
- Page: https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/Industrial-machinery-design-pain-points---IDology-18-e2e55ov

## Summary

Voytek Holysz, COO of Mindsailors, and Thomas Weber, Business Development Manager at Mindsailors, discuss the attitudes industrial machinery manufacturers have toward industrial design. They categorize clients into four groups: those who invest heavily in design for brand differentiation, those who ignore it, those who have had bad experiences with universities or freelancers, and those who rely on internal engineers. They emphasize that good design must balance aesthetics with manufacturability and functional reliability to avoid costly failures.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=0) Introduction and Client Categorization
- [3:26](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=206) Design Investment and Brand Image
- [8:22](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=502) Color Psychology in Agriculture
- [14:47](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=887) The Formnext Exhibition Case Study
- [20:07](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=1207) University Design Failures
- [32:26](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=1946) Internal Engineering vs. External Design
- [36:49](https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18#t=2209) The Manufacturing Facility Anecdote

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

established companies

## Mentioned

- Formnext (other)
- John Deere (company)
- Class (company)

## Related episodes from other shows

- [82: Design is Compromise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-07-18-82-design-is-compromise) (Thoroughly Considered)
- [203: Design for Manufacturing for a New Invention Product](https://hardwarepodcasts.com/podcast/product-startup/2023-11-24-203-design-for-manufacturing-for-a-new-invention-product) (Product Startup)
- [110: Design for Manufacturing Consumer Products](https://hardwarepodcasts.com/podcast/product-startup/2022-01-19-110-design-for-manufacturing-consumer-products) (Product Startup)
- [#006: The Creators Revolution + Mid-Week Update - February 2, 2022](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-02-02-006-the-creators-revolution-mid-week-update-february-2-2022) (Designing in the Wild)
- [149: How to Professionally Prototype your Invention Idea](https://hardwarepodcasts.com/podcast/product-startup/2022-11-09-149-how-to-professionally-prototype-your-invention-idea) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/idology/2024-03-19-industrial-machinery-design-pain-points-idology-18. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IDology.