Risks of using generative AI in product design - IDology #17

DesignMidjourney

The team used Midjourney to create mood boards for clients, integrating AI-generated images with traditional inspiration sources to enhance the visual presentation of design concepts.

“we've been using midjourney and stable diffusion for uh, for different projects. Uh, we spend a lot of time on using both uh, both software. So, uh, we pretty much know a lot of their limitations and we've learned where, when in our design process, we can, uh, we can use it, uh, so it benefits us and it's not just a novelty or a gimmick.”

DesignStable Diffusion

The team used Stable Diffusion to transform semi-realistic renders of people or characters into photorealistic images by applying control nets, improving the realism and quality of visual outputs for client presentations.

“And we use it to make, uh, to transform our, let's say, uh, semi-realistic renders of people or characters into photorealistic persons, and this is a great workflow, which takes uh, our uh, work, um, even uh, a lever all to uh, up in terms of uh, the quality or uh, realism when it comes to uh, to people uh, visible in the in the pictures.”

DesignChatGPT

The team uses ChatGPT as a research tool to assist with information gathering and ideation, treating it as a helpful alternative to standard search engines for specific design queries.

“I guess we can obviously start with the chat GPT because it's helpful. It's like an I don't want to say alternative to Google, but it's pretty much helpful whenever you are doing any research. Maybe not uh, it is not so important for the visual style of uh, visual aspect, but apart from that, uh, we've been using midjourney and stable diffusion for uh, for different projects.”