# Using generative AI in product development - IDology #15

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2024-02-06
- Length: 19m
- Episode: 15
- Page: https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/Using-generative-AI-in-product-development---IDology-15-e2e55h4

## Summary

Voytek Holysz, Rafał Piłat, and Anita Rogoża of the industrial design studio Mindsailors discuss integrating generative AI into their product development workflow. They detail using tools like ChatGPT, Midjourney, Stable Diffusion, and Cloth AI for pre-design research, inspiration, and enhancing 3D renders, while noting AI's limitations in generating novel, functional medical device designs. The team emphasizes that AI serves as a speed-up tool for sketches and marketing materials rather than a replacement for technical engineering and final design decisions.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=0) Introduction: Mindsailors team and AI overview
- [0:54](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=54) Anita Rogoża on using ChatGPT and Midjourney for research and inspiration
- [1:54](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=114) Rafał Piłat on using Stable Diffusion for 3D renders and sketch generation
- [6:38](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=398) Limitations of AI in technical modeling and novel medical device design
- [10:13](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=613) The importance of prompt engineering and client communication skills
- [12:20](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=740) AI integration in Photoshop and future workflow changes
- [14:49](https://hardwarepodcasts.com/podcast/idology/2024-02-06-using-generative-ai-in-product-development-idology-15#t=889) Future of AI: dedicated tools and studio style preservation

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- ChatGPT (tool)
- Midjourney (tool)
- Cloth AI (tool)
- Stable Diffusion (tool)
- SolidWorks (tool)
- Photoshop (tool)

## Related episodes from other shows

- [How AI Is Transforming Product Design](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-05-29-how-ai-is-transforming-product-design) (It's Only a Prototype)
- [Revolutionizing Everything, Even Manufacturing: The Transformative Power of AI with Emily Laird](https://hardwarepodcasts.com/podcast/ems-c-level/2025-03-18-revolutionizing-everything-even-manufacturing-the-transformative-power-of-ai-wit) (EMS@C-LEVEL)
- [Industrial Design, AI & the Business of Design with Jordan Nollman | S3E02](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2026-10-07-industrial-design-ai-the-business-of-design-with-jordan-nollman-s3e02) (Designing in the Wild)
- [#197 - AI for CPG 101 with Chris Szigeti](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-21-197-ai-for-cpg-101-with-chris-szigeti) (The Startup CPG Podcast)
- [S7E16 Chad Walters | Constraints, Iteration, & Industrial Design in Product Development](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-04-10-s7e16-chad-walters-constraints-iteration-industrial-design-in-product-developmen) (Being an Engineer)

## Citing this page

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