# IDology #11 - Most common mistakes in product development

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2023-03-28
- Length: 41m
- Episode: 11
- Page: https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/IDology-11---Most-common-mistakes-in-product-development-e219tkv

## Summary

Rafał Piłat, co-founder of the industrial design studio Mindsailors, discusses common mistakes companies make during product development, emphasizing that 'hardware is hard' and requires realistic planning. He highlights errors such as skipping market research, over-engineering the first version (the 'curse of 2.0'), and underestimating the time and budget needed for prototyping and certification. Piłat also warns against assuming visual concepts are production-ready and stresses the importance of having a single decision-maker to avoid communication breakdowns.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=1) Introduction and Market Research Mistakes
- [5:05](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=305) The Curse of 2.0 and Feature Creep
- [11:15](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=675) Budgeting and Timeline Underestimation
- [25:01](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=1501) Prototyping Costs and Iterations
- [27:58](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=1678) Manufacturing and Certification Delays
- [33:08](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development#t=1988) Communication Breakdowns and Decision Making

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

companies scaling up

## Mentioned

- Mindsailors (company)
- Kickstarter (company)
- Red Dot Award (other)
- IF Award (other)

## Related episodes from other shows

- [216: 5 Key Tips For Starting Your Product Development Journey](https://hardwarepodcasts.com/podcast/product-startup/2024-03-11-216-5-key-tips-for-starting-your-product-development-journey) (Product Startup)
- [Hardware Entrepreneurs: 3 Critical Mistakes You Must Avoid](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-06-21-hardware-entrepreneurs-3-critical-mistakes-you-must-avoid) (Predictable Designs Podcast)
- [Top 10 Product Design Mistakes You Must Avoid](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-07-05-top-10-product-design-mistakes-you-must-avoid) (Predictable Designs Podcast)
- [6 Facts About Product Development That Hardware Startups Underestimate with Dave Millman of SalesDev.Global](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-06-06-6-facts-about-product-development-that-hardware-startups-underestimate-with-dave) (Predictable Designs Podcast)
- [Five Biggest Mistakes Hardware Startups Make with Customers with Dave Millman of BizDev Global](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-01-07-five-biggest-mistakes-hardware-startups-make-with-customers-with-dave-millman-of) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IDology.