# IDology #10 - The difficulties of sustainability of industrial design

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2023-03-14
- Length: 40m
- Episode: 10
- Page: https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/IDology-10---The-difficulties-of-sustainability-of-industrial-design-e20dv56

## Summary

Anita Rogoża and Mikołaj Wiewióra of the industrial design studio Mindsailors discuss the challenges of integrating sustainability into product design, covering strategies like serviceability, mono-materials, and reducing component counts. They analyze specific examples such as Brita filters, 3D printing for mass customization, and the regulatory push for USB-C, while contrasting linear and circular economy models. The conversation highlights the tension between consumer desire for cheap, perfect products and the engineering costs of sustainable design, concluding that shifting consumer habits is essential for systemic change.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=1) Introduction: Sustainability as a design priority
- [3:53](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=233) Serviceability and regulatory drivers like USB-C
- [9:07](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=547) Design for less parts and 3D printing examples
- [12:35](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=755) Material selection: Composites, PET, and recycling
- [18:12](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=1092) End-of-life strategies: Brita filters and take-back programs
- [19:51](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=1191) The business conflict: Cost vs. sustainability
- [26:56](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=1616) Greenwashing and identifying true sustainability
- [29:10](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=1750) Mass customization and local manufacturing
- [34:10](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design#t=2050) Circular economy vs. linear economy

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Mindsailors (company)
- Anita Rogoża (other)
- Mikołaj Wiewióra (other)
- Britta (product)
- Tetrapak (product)
- USB type C (other)

## Related episodes from other shows

- [S2E14 How Knowing Nothing Can Make You a More Creative Engineer | Phnam Bagley](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-03-19-s2e14-how-knowing-nothing-can-make-you-a-more-creative-engineer-phnam-bagley) (Being an Engineer)
- [82: Design is Compromise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-07-18-82-design-is-compromise) (Thoroughly Considered)
- [#012 Season 2: Robert Irwin - Senior Industrial Designer, Founder of LearnIndustrialDesign.com, Principal Sustainability Consultant at irwindesigned](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2024-05-01-012-season-2-robert-irwin-senior-industrial-designer-founder-of-learnindustriald) (Designing in the Wild)
- [100: Embodied Energy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-07-02-100-embodied-energy) (Thoroughly Considered)
- [Educating a Modern Engineer | ’Round & ’Round: Electronics and the Circular Economy](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-01-educating-a-modern-engineer-round-round-electronics-and-the-circular-economy) (EE Times Current)

## Citing this page

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