# IDology #2 - Prototyping in product development

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2022-11-15
- Length: 33m
- Episode: 2
- Page: https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/IDology-2---Prototyping-in-product-development-e1qqr5j

## Summary

Anita Rogoża and Mikołaj Wiewióra from the industrial design studio Mindsailors discuss the critical role of prototyping in product development. They categorize prototypes by stage—proof of concept, looks-like, and works-like—and detail techniques ranging from clay modeling and 3D printing to CNC machining and welding. The conversation highlights how wise prototyping saves significant costs by preventing expensive errors in injection molding tooling, which can cost hundreds of thousands of dollars.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development#t=1) Introduction and Misconceptions
- [2:47](https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development#t=167) Prototyping Stages: Proof of Concept to Mechanical Design
- [10:25](https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development#t=625) Prototyping Techniques: 3D Printing, CNC, and Craftsmanship
- [19:03](https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development#t=1143) Cost Analysis: From $10 Prints to $2,000 Functional Prototypes
- [24:43](https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development#t=1483) Saving Tooling Costs and Software Comparisons

## Topics

- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

early-stage companies

## Mentioned

- Mindsailors (company)
- Netflix (company)
- Kickstarter (company)
- Gmail (product)
- YouTube (product)

## Related episodes from other shows

- [164: The 3 Prototyping Phases for New Product Development](https://hardwarepodcasts.com/podcast/product-startup/2023-02-23-164-the-3-prototyping-phases-for-new-product-development) (Product Startup)
- [149: How to Professionally Prototype your Invention Idea](https://hardwarepodcasts.com/podcast/product-startup/2022-11-09-149-how-to-professionally-prototype-your-invention-idea) (Product Startup)
- [010: I have an idea, now what? Developing, testing & prototyping physical products.](https://hardwarepodcasts.com/podcast/product-startup/2016-06-14-010-i-have-an-idea-now-what-developing-testing-prototyping-physical-products) (Product Startup)
- [The Costs to Develop & Manufacture a New Electronic Product](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-12-07-the-costs-to-develop-manufacture-a-new-electronic-product) (Predictable Designs Podcast)
- [The Ugly Truth About Prototyping a New Product](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2023-01-11-the-ugly-truth-about-prototyping-a-new-product) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/idology/2022-11-15-idology-2-prototyping-in-product-development. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to IDology.