164: The 3 Prototyping Phases for New Product Development
Tim Uys, Head of Design at Mako Design + Invent, outlines the three critical phases of prototyping for hardware startups: mock, mechanical, and refined prototypes. He explains that starting with low-cost 3D printed mockups allows for rapid iteration of form and ergonomics, while mechanical prototypes use higher-fidelity methods like CNC machining to validate complex functions and material strength. Uys emphasizes that a final refined prototype is essential for securing manufacturing partners and investors, as it proves the product's viability and reduces the risk of costly errors during mass production.