# IDology #1 - How to get the best designs from an industrial design company

- Show: [IDology](https://hardwarepodcasts.com/podcast/idology)
- Published: 2022-10-24
- Length: 31m
- Episode: 1
- Page: https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company
- Listen: https://podcasters.spotify.com/pod/show/mindsailors/episodes/IDology-1---How-to-get-the-best-designs-from-an-industrial-design-company-e1pm7qd

## Summary

Voytek Holysz, COO of Mindsailors, interviews co-founder and senior designer Rafal Pilat on how clients can prepare effective briefs for industrial design projects. They discuss the importance of providing company background, detailed product descriptions, target audience data, and realistic budget constraints to avoid costly misunderstandings. Pilat emphasizes that admitting what you don't know allows the design studio to guide research and scope, ensuring the final design aligns with manufacturing realities and volume expectations.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=1) Introduction: Voytek Holysz and Rafal Pilat on Mindsailors
- [1:32](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=92) The reality of client briefs and the value of uncertainty
- [3:37](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=217) Structuring the brief: Company background and product vision
- [5:11](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=311) Product description, usage scenarios, and target groups
- [14:34](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=874) Defining scope of work and client technical capabilities
- [19:29](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=1169) Aesthetics, mood boards, and subjective design preferences
- [20:27](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=1227) Budgeting, target pricing, and manufacturing volume constraints
- [28:39](https://hardwarepodcasts.com/podcast/idology/2022-10-24-idology-1-how-to-get-the-best-designs-from-an-industrial-design-company#t=1719) Recap: R&D as a safety measure against costly mistakes

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Mindsailors (company)
- Voytek Holysz (other)
- Rafal Pilat (other)
- Apple (company)

## Related episodes from other shows

- [179: Maximize the Value of your Design Agency Partner](https://hardwarepodcasts.com/podcast/product-startup/2023-06-08-179-maximize-the-value-of-your-design-agency-partner) (Product Startup)
- [114: Designing an MVP for a New Consumer Product](https://hardwarepodcasts.com/podcast/product-startup/2022-02-16-114-designing-an-mvp-for-a-new-consumer-product) (Product Startup)
- [110: Design for Manufacturing Consumer Products](https://hardwarepodcasts.com/podcast/product-startup/2022-01-19-110-design-for-manufacturing-consumer-products) (Product Startup)
- [149: How to Professionally Prototype your Invention Idea](https://hardwarepodcasts.com/podcast/product-startup/2022-11-09-149-how-to-professionally-prototype-your-invention-idea) (Product Startup)
- [Ep 1: The hard truth about building design team](https://hardwarepodcasts.com/podcast/build-2-create-hardware-founder-stories/2026-01-08-ep-1-the-hard-truth-about-building-design-team) (Build 2 Create: Hardware Founder Stories)

## Citing this page

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