# Advice Line with Danny Meyer of Shake Shack

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-09-24
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack

## Summary

Danny Meyer, founder of Union Square Hospitality Group and Shake Shack, joins Guy Raz to advise early-stage founders on scaling physical product businesses. He helps Janelle Bass of Pony Boy Slings design a brand persona for canned cocktails, advises Jade Taylor of Angel Oaks Smokehouse on the risks and logistics of direct-to-consumer salmon shipping, and guides Bar Ruhis of Boost Coos on entering the food service market with high-protein couscous. Meyer also shares insights on building company culture and maintaining resilience during business downturns.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack#t=0) Introduction: Danny Meyer and Company Culture
- [8:07](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack#t=487) Pony Boy Slings: Building Hospitality in Canned Cocktails
- [18:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack#t=1138) Angel Oaks Smokehouse: DTC Shipping and Logistics
- [29:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack#t=1780) Boost Coos: Entering Food Service with High-Protein Couscous
- [40:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-24-advice-line-with-danny-meyer-of-shake-shack#t=2418) Final Advice: Resilience and the Root of Hospitality

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Union Square Hospitality Group (company)
- Shake Shack (company)
- Pony Boy Slings (product)
- Angel Oaks Smokehouse (company)
- Boost Coos (company)
- Goldbelly (company)
- Whole Foods (company)
- Ramona (product)
- Ollipop (product)
- Cafe Pana (company)
- Impossible Meat (company)
- Cava (company)
- Sweet Green (company)
- Harris Teeter (company)
- Fresh Markets (company)

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## Citing this page

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