# Advice Line with Daymond John of FUBU

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-08-27
- Length: 42m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu

## Summary

Guy Raz is joined by Daymond John, founder of the streetwear brand FUBU and a judge on Shark Tank, to answer calls from early-stage founders. Cristopher Navarro of Sabor a Mexico seeks advice on expanding his salsa brand from farmers markets to retail without losing margins. Darcy of Raised Nutrition asks whether to pivot his protein bar's messaging away from its jiu-jitsu origins as the customer base shifts to general health enthusiasts. Finally, Seema Sangavi of Cooks Who Feed wants strategies to increase B2B sales for her ethical kitchen linen company.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=1) Introduction: Daymond John and the Advice Line Format
- [5:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=327) Daymond John on Evaluating Shark Tank Pitches and Founder Attributes
- [8:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=504) Guy Raz on the Origin of How I Built This and Entrepreneurial Stories
- [13:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=783) Sabor a Mexico: Expanding from Farmers Markets to Retail
- [27:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=1658) Raised Nutrition: Pivoting Brand Messaging from Jiu-Jitsu to Health
- [37:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=2244) Cooks Who Feed: Growing B2B Sales for Ethical Kitchen Linens
- [48:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu#t=2932) Final Advice: Financial Intelligence and Getting Rich Slowly

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- FUBU (product)
- Sabor a Mexico (product)
- Raised Nutrition (product)
- Cooks Who Feed (product)
- Shark Tank (other)
- Bombas (product)
- RX bar (product)
- Yeti (product)
- Lululemon (product)
- Tito's (product)
- World Central Kitchen (company)
- Relesh Chateau (company)
- Stephen Starr restaurants (company)
- Whole Foods (company)
- Sprouts (company)
- Kroger (company)
- Albertsons (company)
- Onward (other)
- TikTok (other)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [#207 - FFUPs' Shutdown: Post-Mortem & Lessons for Brands](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-29-207-ffups-shutdown-post-mortem-lessons-for-brands) (The Startup CPG Podcast)
- [Founder Feature: Edouardo Jordan of The Food with Roots](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-27-founder-feature-edouardo-jordan-of-the-food-with-roots) (The Startup CPG Podcast)
- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-27-advice-line-with-daymond-john-of-fubu. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.