# Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-08-13
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025

## Summary

Bobbi Brown, founder of Jones Road Beauty, joins Guy Raz to advise three early-stage founders: Mark Sokolowski of Cabbage Labs, Abby Rose of AbbyRose, and Henry Davis of Tannin Oral Care. Mark seeks to scale his cabbage-based muscle rub, CabDab, beyond his orthopedic practice by using PR and samples. Abby, who runs a custom phone case business, asks how to transition from organic social media growth to sustainable scaling without relying solely on her live streams. Henry wants to expand Tannin Oral Care’s niche post-coffee mouth rinse into a mainstream wellness brand.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025#t=0) Introduction and Sponsor Reads
- [6:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025#t=373) Bobbi Brown on Launching Jones Road Beauty
- [11:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025#t=689) Mark Sokolowski and Cabbage Labs Scaling Advice
- [26:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025#t=1580) Abby Rose and AbbyRose Social Media Strategy
- [42:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025#t=2546) Henry Davis and Tannin Oral Care Brand Positioning

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Jones Road Beauty (company)
- Bobbi Brown Cosmetics (company)
- Cabbage Labs (company)
- CabDab (product)
- AbbyRose (company)
- Tannin Oral Care (company)

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## Citing this page

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