# MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-08-10
- Length: 1h 05m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o

## Summary

Nima and Salma Fotovat, along with their sister Saba, recount how they rebuilt their business after losing their family's co-packing company, Taste of Nature, in a 2012 buyout. They launched MadeGood, an allergen-free organic snack brand, by financing a $2 million factory with personal assets and bank loans. The episode details their early struggles, including manually reworking 200,000 mislabeled bars with alcohol wipes, and their strategy of saying 'yes' to difficult retailer requests to gain traction in Whole Foods and Costco.

## Chapters

- [0:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=31) Introduction: Nima and Salma Fotovat and MadeGood
- [4:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=262) Early Life and the Family's First Business
- [19:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=1161) Losing Taste of Nature and the Forced Blank Slate
- [31:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=1886) Validating the MadeGood Concept and Building the Factory
- [40:49](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=2449) The 200,000 Bar Date Code Crisis
- [44:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=2648) Retail Strategy: Loblaw, Whole Foods, and Costco
- [50:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=3038) Product Expansion: Good to Go and Cookie Pal
- [59:47](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o#t=3587) The 2024 Recall and Future Vision

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- MadeGood (product)
- Riverside Foods (company)
- Taste of Nature (product)
- Whole Foods (company)
- Costco (company)
- Loblaw (company)
- Good to Go (product)
- Cookie Pal (product)

## Related episodes from other shows

- [360 - Beyond the Die Line - The pitch was awful. They liked the bar! Tom Seymour and Ree Dolnick](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-08-360-beyond-the-die-line-the-pitch-was-awful-they-liked-the-bar-tom-seymour-and-r) (People of Packaging)
- [354 - Beyond the dieline with the incomparable Jake Karls from Mid-Day Squares](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-07-22-354-beyond-the-dieline-with-the-incomparable-jake-karls-from-mid-day-squares) (People of Packaging)
- [Founder Feature: Lindsay Hancock of My Better Batch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-27-founder-feature-lindsay-hancock-of-my-better-batch) (The Startup CPG Podcast)
- [Founder Feature: Tabi and Meena Hoshmand of Tursh](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-14-founder-feature-tabi-and-meena-hoshmand-of-tursh) (The Startup CPG Podcast)
- [Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-02-07-founder-feature-ehime-eigbe-akindele-of-sweet-kiwi) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.