# Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-07-09
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025

## Summary

Jeni Britton, founder of Jeni's Splendid Ice Creams and her new fiber company Flora, advises three early-stage CPG founders on marketing, fundraising, and PR. Jesse Koenig of Jesse and Ben's discusses marketing frozen fries made with tallow and avocado oil, Casey White of Jaju Pierogi weighs the pros and cons of outside capital for scaling to big-box retailers, and Callie Sayher of ube.co seeks advice on hiring a PR firm for her purple sweet potato pet treats.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025#t=0) Introduction: Jeni Britton and Flora
- [8:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025#t=498) Jesse and Ben's: Marketing Frozen Fries
- [22:19](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025#t=1339) Jaju Pierogi: Scaling Without Outside Capital
- [34:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025#t=2066) ube.co: Finding a PR Firm for Pet Treats
- [45:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025#t=2740) Jeni Britton's Advice for Young Founders

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- Jeni's Splendid Ice Creams (company)
- Flora (company)
- Jesse and Ben's (company)
- Jaju Pierogi (company)
- ube.co (company)
- Sprouts Farmers Market (company)
- Whole Foods (company)
- Costco (company)
- Target (company)
- Sir Kensington's (company)
- Claude (product)

## Related episodes from other shows

- [#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-07-25-100-toasting-to-100-episodes-of-the-startup-cpg-podcast-with-our-favorite-moment) (The Startup CPG Podcast)
- [Founder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-29-founder-feature-bringing-froyo-back-building-in-public-and-why-pressure-is-a-pri) (The Startup CPG Podcast)
- [Founder Feature: Hannah Pollack of Nightingale Ice Cream](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-10-founder-feature-hannah-pollack-of-nightingale-ice-cream) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)
- [Bonus: Summer Fancy Food Show Recap](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-14-bonus-summer-fancy-food-show-recap) (The Startup CPG Podcast)

## Citing this page

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