# Advice Line with Tim Ferriss (August 2025)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-06-04
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025

## Summary

Tim Ferriss, author and podcaster, joins Guy Raz to discuss his new analog card game, Coyote, and answer questions from three early-stage founders. Lauren Menard, CEO of GOB, asks how to scale her biodegradable mycelium earplugs across music venues and direct-to-consumer channels simultaneously. Emily from EB and Co seeks advice on prioritizing wholesale growth after a Taylor Swift endorsement, while Kimberly Becker of K. Becker Designs asks how to incentivize pre-orders for her sustainable clothing line.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025#t=0) Introduction: Tim Ferriss and Coyote Card Game
- [8:49](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025#t=529) Lauren Menard and GOB: Scaling Venues vs DTC
- [23:10](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025#t=1390) Emily from EB and Co: Wholesale Growth Strategy
- [33:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025#t=2011) Kimberly Becker: Transitioning to Pre-Order Model
- [45:07](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025#t=2707) Tim Ferriss: Advice to His Younger Self

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Coyote (product)
- GOB (company)
- EB and Co (company)
- K. Becker Designs (company)
- AEG (company)
- Taylor Swift (other)
- Proper Cloth (company)
- Shark Tank (other)

## Related episodes from other shows

- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
- [59: I’ve Always Wanted to Do a Bleep](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep) (Thoroughly Considered)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-04-advice-line-with-tim-ferriss-august-2025. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.