# Advice Line: New Offerings, Bigger Markets

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-05-14
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets

## Summary

Guy Raz is joined by Che Wong, founder of Boxed, to help Christina Latroverse of Seagrass Pottery decide how to scale her local pottery studio and wholesale business nationally. Next, Hernan Lopez, founder of Wondery, advises Jim Kursley, founder of Lemur Strap, on whether to expand his direct-to-consumer camera strap sales into retail channels like B&H. Finally, David Neeleman, founder of JetBlue, helps Will Carroll, co-founder of Tool Club, figure out how to change consumer behavior to adopt their delivery-first tool rental model.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=0) Introduction: Advice Line Mashup Format
- [1:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=102) Seagrass Pottery: Christina Latroverse's Scaling Question
- [4:34](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=274) Che Wong and Guy Raz on Franchising vs. Wholesale Growth
- [17:10](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=1030) Lemur Strap: Jim Kursley's Retail vs. DTC Dilemma
- [21:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=1317) Hernan Lopez on Brand Visibility and Retail Strategy
- [31:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=1864) Tool Club: Will Carroll's Consumer Behavior Challenge
- [34:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets#t=2066) David Neeleman on Marketing DIY Projects and Contractor Partnerships

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- U.S. Bank (company)
- Seagrass Pottery (company)
- Boxed (company)
- Lemur Strap (product)
- Wondery (company)
- B&H (company)
- Tool Club (company)
- JetBlue (company)
- Shopify (tool)

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- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [Founder Feature: Max Luthy of Plink!](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-18-founder-feature-max-luthy-of-plink) (The Startup CPG Podcast)
- [#258 - How Dossier Disrupted the Fragrance Industry](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-21-258-how-dossier-disrupted-the-fragrance-industry) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.