# Advice Line with Jonah Peretti of Buzzfeed

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-05-07
- Length: 43m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed

## Summary

BuzzFeed founder and CEO Jonah Peretti joins Guy Raz to discuss the company's 20-year evolution, its recent 'going concern' accounting disclosure, and its pivot toward AI-powered apps like Conjure Camera and community-focused media. Peretti also provides strategic advice to three early-stage founders: Anthony Cortez of Motion Flix, who is scaling an outdoor movie theater business; Andrew Bruce of Cat Sumo, who faces competition for his interactive cat wrestling glove; and Melissa Bermudez of Unrefined Foods, who seeks marketing strategies for her healthy frozen muffins.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=0) Introduction: U.S. Bank Sponsor Read
- [2:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=162) Jonah Peretti on BuzzFeed's 20-Year Evolution and Going Concern
- [7:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=445) Anthony Cortez and Motion Flix: Scaling Outdoor Cinema
- [21:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=1308) Andrew Bruce and Cat Sumo: Defending a Viral Pet Product
- [30:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=1842) Melissa Bermudez and Unrefined Foods: Marketing Frozen Muffins
- [40:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed#t=2446) Peretti's Advice to His Younger Self at BuzzFeed

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

large enterprises, early-stage companies

## Mentioned

- BuzzFeed (company)
- Motion Flix (company)
- Cat Sumo (company)
- Unrefined Foods (company)
- Conjure Camera (product)
- HuffPost (product)
- U.S. Bank (company)

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## Citing this page

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