# Advice Line with Chieh Huang of Boxed

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-04-16
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed

## Summary

Guy Raz and Boxed co-founder Chieh Huang advise three early-stage founders on scaling physical products. Alec of Surfing Cow discusses moving his beef tallow skincare from his kitchen to a contract manufacturer, while Jessica of Tail Cinch weighs the risks of listing her equine products on major pet distributors like Chewy. Eli of Makor Coffee seeks solutions for brewing issues with his anti-inflammatory spice blend, prompting ideas for product format innovation.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed#t=0) Introduction: Chieh Huang and Boxed's Legacy
- [7:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed#t=444) Surfing Cow: Scaling Beef Tallow Skincare
- [25:12](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed#t=1512) Tail Cinch: Distribution Strategy for Equine Products
- [36:11](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed#t=2171) Makor Coffee: Formulation and Brewing Challenges
- [49:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed#t=2969) Chieh Huang's Advice on Entrepreneurship

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Boxed (company)
- Pelgo (company)
- Surfing Cow (product)
- Tail Cinch (product)
- Makor Coffee (product)
- Chewy (company)
- Whole Foods (company)
- Justin's Nut Butter (product)
- Viori (company)
- Costco (company)
- Black Rock (company)
- Cognizant (company)
- World Economic Forum (company)

## Related episodes from other shows

- [155: Identifying a Sourcing Partner for Overseas Manufacturing](https://hardwarepodcasts.com/podcast/product-startup/2022-12-21-155-identifying-a-sourcing-partner-for-overseas-manufacturing) (Product Startup)
- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [Founder Feature: Lindsay Hancock of My Better Batch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-29-founder-feature-lindsay-hancock-of-my-better-batch) (The Startup CPG Podcast)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)
- [#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-03-19-133-how-to-make-and-scale-your-product-with-jamie-valenti-jordan-catapult-commer) (The Startup CPG Podcast)

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