# Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-04-02
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop

## Summary

Angie and Dan Bastian, co-founders of Angie's Boom Chickapop, join Guy Raz to advise three early-stage founders. They counsel Michelle Pusiteri of Nana Joe's Granola on balancing mission-driven growth with outside investment, Gloria Kulb of Alida on overcoming stigma for her pelvic floor device Elatone, and Eric Poulain of Maple Rue on scaling their maple-based sports nutrition brand without compromising authenticity.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop#t=0) Introduction: Angie and Dan Bastian Reflect on Boom Chickapop
- [5:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop#t=346) Advice for Nana Joe's Granola: Investment vs. Mission
- [20:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop#t=1256) Advice for Alida: Overcoming Stigma for Elatone
- [33:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop#t=2013) Advice for Maple Rue: Packaging and Scaling Strategy
- [47:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop#t=2838) Closing Advice: Founder Wellbeing and Future Lessons

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- Angie's Boom Chickapop (company)
- Nana Joe's Granola (company)
- Alida (company)
- Elatone (product)
- Maple Rue (company)
- Trader Joe's (company)
- Whole Foods (company)
- Costco (company)
- Target (company)
- U.S. Bank (company)

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- [#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas) (The Startup CPG Podcast)
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