# Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-03-26
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025

## Summary

Serial entrepreneur Marcia Kilgore, founder of Beauty Pie, Bliss, and Soap & Glory, joins Guy Raz on the Advice Line to help three early-stage founders. She advises Victor Garcia of Sol Dias on balancing brick-and-mortar growth with wholesale expansion for his Mexican sweets brand, Lydia Welsh of Clērstory on overcoming fear of failure and testing skincare products via Meta ads, and Jack Boland of Wompy Bikes on reducing friction in his custom bike bag ordering process.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025#t=0) Introduction and Marcia Kilgore on Beauty Pie's Warehouse Pricing
- [8:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025#t=521) Victor Garcia of Sol Dias on Brick-and-Mortar vs. Wholesale Strategy
- [19:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025#t=1167) Lydia Welsh of Clērstory on Overcoming Fear and Testing Skincare
- [28:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025#t=1697) Jack Boland of Wompy Bikes on Reducing Custom Order Friction
- [38:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-26-advice-line-with-marcia-kilgore-of-beauty-pie-june-2025#t=2330) Marcia's Advice for Young Founders and Episode Updates

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Beauty Pie (company)
- Bliss (company)
- Soap & Glory (company)
- Fitflop (company)
- Sol Dias (company)
- Clērstory (company)
- Wompy Bikes (company)
- Meta (other)
- ChatGPT (tool)

## Related episodes from other shows

- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [Founder Feature: Leanne Viola and Jesse Barruch of WHIMS](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-10-04-founder-feature-leanne-viola-and-jesse-barruch-of-whims) (The Startup CPG Podcast)
- [Founder Feature: Maxi Heidenblut of Häppy Candy](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-04-founder-feature-maxi-heidenblut-of-happy-candy) (The Startup CPG Podcast)
- [Founder Feature:  Taylor Espinoza of Unicorn Bites](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-16-founder-feature-taylor-espinoza-of-unicorn-bites) (The Startup CPG Podcast)

## Citing this page

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