# Advice Line with Julia Hartz of Eventbrite

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-02-12
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite

## Summary

Julia Hartz, co-founder and CEO of Eventbrite, joins Guy Raz to answer calls from early-stage founders. She advises Mia Miller of Pottery to the People on leveraging her YouTube audience to drive e-commerce sales, Jen Sweetsoff of Anyway Magazine on targeting parents and using podcasts for growth, and Anagha Mishra of Aunty Misri on reframing the time-intensive nature of her baking kits as a mindful experience and using live events to build community.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite#t=0) Introduction and Eventbrite Acquisition News
- [5:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite#t=342) Advice for Mia Miller: Pottery to the People
- [19:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite#t=1172) Advice for Jen Sweetsoff: Anyway Magazine
- [33:34](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite#t=2014) Advice for Anagha Mishra: Aunty Misri
- [44:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-02-12-advice-line-with-julia-hartz-of-eventbrite#t=2655) Julia Hartz’s Advice to Her Younger Self

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Eventbrite (company)
- Bending Spoons (company)
- Pottery to the People (company)
- Anyway Magazine (company)
- Aunty Misri (company)
- U.S. Bank (company)
- Vimeo (company)
- AOL (company)
- WeTransfer (company)
- Ticketmaster (company)
- Intel (company)
- YouTube (other)
- Kickstarter (other)
- Tiger Beat (product)
- Wow in the World (product)

## Related episodes from other shows

- [066: E-Commerce Platforms for Launching a Consumer Product](https://hardwarepodcasts.com/podcast/product-startup/2021-03-09-066-e-commerce-platforms-for-launching-a-consumer-product) (Product Startup)
- [159: Build a Community to Sell Your New Product Invention](https://hardwarepodcasts.com/podcast/product-startup/2023-01-18-159-build-a-community-to-sell-your-new-product-invention) (Product Startup)
- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)
- [022: Ecommerce Strategy & Customer Persuasion, Chloë Thomas of eCommerce MasterPlan](https://hardwarepodcasts.com/podcast/product-startup/2016-10-11-022-ecommerce-strategy-customer-persuasion-chloe-thomas-of-ecommerce-masterplan) (Product Startup)
- [061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention) (Product Startup)

## Citing this page

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