# Advice Line with Serial Entrepreneur Mark Cuban

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2026-01-29
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban

## Summary

Serial entrepreneur Mark Cuban, who is revolutionizing the prescription drug market through Cost Plus Drugs, advises four founders on scaling their physical product businesses. Lucy of One Trick Pony discusses her upside-down peanut butter packaging and the dilemma of entering big-box retail, while Macy Schmidt of Girlyish Skincare navigates marketing to parents versus teens for youth-safe skincare. Dan Jansen of Imperium Shaving pivots his handcrafted wooden razors to a high-margin, artist-centric model, and Kristen Rood of Northern Classics focuses on supply chain optimization to mitigate tariffs for her children's winter wear.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban#t=0) Introduction: Mark Cuban and Cost Plus Drugs
- [6:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban#t=392) Lucy of One Trick Pony: Upside-down Peanut Butter Packaging
- [18:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban#t=1119) Macy Schmidt of Girlyish Skincare: Marketing to Parents vs. Teens
- [28:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban#t=1710) Dan Jansen of Imperium Shaving: Handcrafted Wooden Razors
- [40:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban#t=2403) Kristen Rood of Northern Classics: Supply Chain and Tariffs

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- Cost Plus Drugs (company)
- One Trick Pony (company)
- Girlyish Skincare (company)
- Imperium Shaving (company)
- Northern Classics (company)
- Whole Foods (company)
- Target (company)
- Walmart (company)
- RX bar (product)
- Drunk Elephant (company)
- Jack Black (company)
- Guardian Bike (company)
- Beatbox Beverages (company)
- Anheuser Busch (company)
- ChatGPT (tool)
- Gemini (tool)
- Perplexity (tool)

## Related episodes from other shows

- [044: Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear](https://hardwarepodcasts.com/podcast/product-startup/2017-03-14-044-turning-customizable-jackets-into-a-multi-million-dollar-business-elyse-dani) (Product Startup)
- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [#258 - How Dossier Disrupted the Fragrance Industry](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-21-258-how-dossier-disrupted-the-fragrance-industry) (The Startup CPG Podcast)
- [79: An Ever-Widening Funnel](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel) (Thoroughly Considered)
- [19: Smushed by the Gears of Industry](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry) (Thoroughly Considered)

## Citing this page

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